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All-Clad – Bridal promotion 1 factory in the United States. 5 marketing companies. 1 logistics platform. GROUPE SEB commitment... SUPPORTING SOCIAL INTEGRATION CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007 NORTH AMERICA STANDING FIRM Trading in the North American market was contrasted. In Canada, business was brisk in a competitive context where Tefal, Rowenta and Krups performed well alongside top American labels and retailer brands. The presence of our Canadian marketing subsidiary works in the Group’s favour as it ensures close and solid client relations and a strong pricing position. In Mexico, the lifting of customs barriers against Asian imports radically changed the business climate. Mexican industry is badly affected by growing competition in entry-level products. However, the Group achieved sturdy growth by concentrating on specialist distribution in the up-market sector. Business was more uneven in the United States where consumer demand is cramped by the tense economic climate. Mid-range products are under pressure from aggressive entry-level pricing and the continued shift to top-range products – which helped All-Clad cookware sales. Rowenta held its positions in linen care products and is opening the US market for steam generating systems. Krups, on the other hand, has still not made up for ground lost awaiting the arrival of its new ranges this year. Meanwhile, the Group is working on a gradual up-market reorientation of T-Fal cookware, with Mirro WearEver aimed at entry-level. Support for social integration projects is at the heart of Groupe SEB’s corporate sponsorship effort, particularly through its newly-created Groupe SEB Corporate Foundation. Many of the Group’s employees do voluntary work for its sponsored projects. In France, for example, some 50 employees participate in the work of Lyon’s Habitat et Humanisme which assists people in difficulty to find accommodation while helping them to return to a normal life. In its efforts to support the jobless, the Foundation sponsors several initiatives in France, such as the Envie network which helps people at risk to return to the employment market via a workshop which repairs electrical household appliances. It is also a partner with the Second Chance Foundation which supports people in difficulty who are really motivated to get back to work, by helping them to set up or take over a small business or to undertake training. 42
STRATEGY – IMAGINING THE FUTURE LAURENT PAUZE, DIRECTOR, General Sales Management of Groupe Carrefour Consumer Electronic Goods Division Lagostina – Korean product launch “The Carrefour Group has an ongoing relationship with Groupe SEB which is based on mutual confidence and understanding of our respective strategies. We speak the same language – profitable growth, international expansion, customer satisfaction – and we jointly define projects with ambitious goals. Groupe SEB knows that the quality of front-line merchandising depends on up-stream coordination, well-planned product launches, mounting clear workable projects, and optimizing the logistics chain. This kind of unrestricted cooperation is indispensable to the development of our respective activities.” “YOUNG PEOPLE LEARNING TO LIVE AGAIN” Claude Lannoy, Groupe SEB marketing team, Courbevoie, France. SOLID BUSINESS IN OTHER TERRITORIES The Group maintained very satisfactory growth in Japan despite the strong depreciation of the yen which led to substantial price rises. Korea, after a difficult 2006, began to recover and regain positions in cookware. Trading was positive in Australia and New Zealand where the Group continues to win market share. “Affiliated to France’s SOS Villages d’Enfants, the Ateliers de La Garenne association helps about 60 young people in difficulty, sometimes homeless, to return to a normal life. The association provides them with training in life and social skills and job orientation in special workshops or on employers’ premises. The objective is to rebuild their confidence and self-esteem which will help them to return to a normal social life and employment. Groupe SEB Foundation support covers mainly cooking, dressmaking and housekeeping workshops where the youths are encouraged to develop basic autonomy in day-to-day life. As a volunteer worker for the Foundation, I participated in a cooking workshop in 2007: the young people were delighted and touched by my visit as it made them realize that behind Groupe SEB’s commitment there are people who are really interested in them.” 43
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c o r p o r a t e a n d s u s t a i
Page 3 and 4:
A unique set of brands professional
Page 5 and 6:
ENTERPRISE INNOVATION TEAM SPIRIT P
Page 7 and 8: A corporate mission This milestone
Page 9 and 10: 150 years... The early 80’s saw t
Page 11 and 12: 150 years... In the 1950’s, Seb r
Page 13 and 14: The acquisition of Arno in 1998 gen
Page 15 and 16: Improving quality means taking noti
Page 17 and 18: INTERVIEW WITH THE CHAIRMAN GROUP N
Page 19 and 20: HOW DID YOU TACKLE FRENCH INDUSTRIA
Page 21 and 22: WHAT IS THE OUTLOOK FOR GROUPE SEB
Page 23 and 24: Supor - Hangzhou production site Su
Page 25 and 26: CASH FLOW AND CAPITAL EXPENDITURE
Page 27 and 28: FACTS AND FIGURES SUMMARY CONSOLIDA
Page 29 and 30: SEB SHARE PERFORMANCE 150 120 90 60
Page 31 and 32: Our mail order catalogue has taken
Page 33 and 34: EMPLOYEES, BY GEOGRAPHIC ZONE At 31
Page 35 and 36: ECOLOGICAL IMPACT CHART TOTAL = 153
Page 37 and 38: MAIN ACHIEVEMENTS IN 2007 FACTS AND
Page 39 and 40: Determined international expansion
Page 41 and 42: Pascal Castres Saint Martin, chairm
Page 43 and 44: INDUSTRY TRENDS 28 - IMAGINING THE
Page 45 and 46: STRATEGY - INDUSTRY TRENDS GLOBAL R
Page 47 and 48: IMAGINING THE FUTURE New Krups Prec
Page 49 and 50: Moulinex - Accessimo 2007: some 210
Page 51 and 52: Rowenta - Silence Force BETTER SERV
Page 53 and 54: Krups - BeerTender USING LESS POWER
Page 55 and 56: Turkey - Promotional campaign “RE
Page 57: Tefal - Thermospot Lagostina - Domi
Page 61 and 62: Russia - Demonstration BRAZIL: SOCI
Page 63 and 64: Peru - Product demonstration AT THE
Page 65 and 66: LIVING THE FUTURE St Jean de Bourna
Page 67 and 68: Pont Evêque, France - Steam iron f
Page 69 and 70: R&D key figures: 475 people, €46
Page 71 and 72: Supplier - Kaneta in China ENVIRONM
Page 73 and 74: The Group is also rationalizing its
Page 75 and 76: Human Resources - Group project GRO
Page 77 and 78: Drop of 10% in the rate of work acc
Page 79 and 80: 249,765 hours of training worldwide
Page 81 and 82: ACKNOWLEDGMENTS This document was p
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