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LIVING THE FUTURE<br />

St Jean de Bournay, France – R&D laboratory<br />

Tefal – Evolis bathroom scales<br />

STRATEGY – LIVING THE FUTURE<br />

The future is often closer than we think – which is why a<br />

business enterprise must strive continually to be an agent of<br />

modernity and progress. Critical size is no longer enough.<br />

Today, a company must be responsive, quick to take action,<br />

flexible, and steer a balanced course which takes account of<br />

<strong>the</strong> interests of all its stakeholders. The immediate demands<br />

of profitability, vital to <strong>the</strong> survival of any company, must be<br />

consistent with a responsible long-term approach in every<br />

area of its day-to-day operations. Innovation, optimization<br />

of structures and control of costs are essential for staying<br />

competitive. And for this capacity to be durable <strong>the</strong>re must be<br />

a long-term economic and corporate strategy to which all its<br />

employees are committed. Clearly, that is what <strong>Groupe</strong> <strong>SEB</strong><br />

strategy is all about.<br />

RESPONSIBLE<br />

PROGRESS<br />

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