Download the file. - Groupe SEB

Brands for everyone
Over 50% of our sales
are products that were
launched in the last two years.
Tefal - Toast’n Eggs
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
Deploying a powerful portfolio of 20 well-known brands is
both a strategic advantage and a challenge. For Groupe SEB,
its brands are highly valuable assets, and their differentiation
is the key to their successful deployment. The Group’s
strategy of positioning brands to match different buying
habits and segments takes account of consumer tastes and
the demands of retailers. Six main platforms of worldwide or
multi-regional brands define their respective brand missions
and value themes, while local brands slot into this overall
strategy.
Our premium brands occupy the high-end segment. All-Clad,
a prestigious label, conjures up the kitchens of top chefs.
Lagostina is aimed at people who associate elegance with
perfect results. Krups is for the demanding connoisseur, a
fast-growing segment in mature markets. Mid-range and
entry-level products are covered by our generalist brands.
Rowenta highlights aesthetic design and technical
performance. Tefal is the champion of ingenuity, while the
light-hearted youthful stance of Moulinex appeals to
consumers seeking freedom from domestic tasks.
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