Download the file. - Groupe SEB
Download the file. - Groupe SEB
Download the file. - Groupe SEB
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CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007<br />
Better living all around <strong>the</strong> world<br />
<strong>Groupe</strong> <strong>SEB</strong> has built strong market positions all around <strong>the</strong><br />
world by combining its determined drive for global expansion<br />
with a policy of proximity to <strong>the</strong> customer and respect for<br />
individuals. Pursuing a long-term business plan, it continues<br />
to ally consolidation in mature markets with rapid expansion<br />
in high-growth developing economies.<br />
STRONGHOLD POSITIONS<br />
MAINTAINED IN MATURE MARKETS<br />
In mature markets with <strong>the</strong>ir high level of equipment, demand is<br />
driven not only by product replacement. Shoppers are also drawn<br />
by <strong>the</strong> new concepts derived from our marketing partnerships and<br />
by upgraded ranges. Faced with an attractive added-value offer,<br />
consumers have become reticent about cheap products and<br />
are turning back to brands that guarantee quality. Specialist<br />
department stores with personal customer service are growing<br />
in popularity. Adapting to this trend, <strong>the</strong> Group has developed<br />
assortments of products that offer a real ‘plus’ which is immediately<br />
obvious and triggers <strong>the</strong> decision to buy.<br />
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