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Turkey – Promotional campaign
“RECYCLING AND RECOVERY SYSTEM TAKES OFF”
Dominique Mignon, Director of Development, Eco-Systèmes
STRATEGY – IMAGINING THE FUTURE
The Group has already opened more than 250 of its own retail
outlets around the world under the trading banners, Home & Cook
Factory Outlets, Home & Cook High Street, and Villa Gourmet.
These store formats range from stock clearance via city-centre
stores in emerging countries (where retailing is still little
organized) to selective neighbourhood shops that combine service,
advice and product presentation in mature markets.
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All-Clad – Demonstration
“Eco-Systèmes operations continued to build up throughout 2007, collecting
110,000 tonnes of electrical and electronic end-of-use appliances in France, which is about
70% of the total national collection. Approved by the public authorities in 2006,
Eco-Systèmes brings together most of France’s distributors and manufacturers of
electrical and electronic appliances. Groupe SEB is a founder member and holds the
chairmanship. Collected from retailers, municipal sorting depots and Emmaüs community bases, most end-of-use
products are then sent to specialist processing centres. The rest is given to social solidarity organizations for re-use.
The initial results of inspecting 11 processing centres in 2007 showed that recycling and re-use targets fixed by
European regulations had been reached. In 2008, we plan to double the volume collected to 220,000 tonnes, and thus
exceed the collection target of 4 kg per inhabitant per year set by the European Union. Our efforts so far have been
focused on building up the network. Eco-Systèmes will shortly be turning its attention to making consumers more aware
that they should bring their old products to approved collection points. We are still a long way from clearing the
backlog of old appliances built up in kitchen cupboards!”