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Pont Evêque, France – Steam iron factory<br />

GROUPE <strong>SEB</strong> commitment...<br />

STRATEGY – LIVING THE FUTURE<br />

A more assertive commercial stance in 2007 led to <strong>the</strong> launch of<br />

some 210 new products and models, confirming more efficient<br />

design and development and a faster time-to-market cycle for new<br />

electrical household products. This involves greater use of Product<br />

Lifecycle Management (PLM) and new technologies developed<br />

through Group-wide projects that leverage our combined<br />

strengths. In this way, printed-circuit heating elements developed<br />

by Tefal, for example, found many o<strong>the</strong>r applications such as in <strong>the</strong><br />

Quick & Hot water dispenser. Similarly, <strong>the</strong> Actifry drew on several<br />

of <strong>the</strong> Group’s patented cooking and stirring technologies, while<br />

<strong>the</strong> Silence Force vacuum cleaner incorporated our unique<br />

patented ‘Silence Box’ process.<br />

Krups – PrepExpert kitchen machine<br />

ECO-PRODUCTION: FACTORIES THAT RESPECT THE ENVIRONMENT<br />

All production and logistics sites forming part of <strong>Groupe</strong> <strong>SEB</strong> for more than five years held ISO 14001<br />

environment certification in 2007. The most recent plant to be certified was our SSEAC factory in China. All-Clad,<br />

Lagostina and Panex, acquired since 2004, are gradually introducing <strong>the</strong> procedure to obtain certification.<br />

Beyond its efforts to steadily reduce consumption of water and energy, and<br />

limit waste and emissions, <strong>the</strong> Group has begun to assess <strong>the</strong> impact of its<br />

activities on biodiversity. Our French Rumilly site is paving <strong>the</strong> way in this<br />

area. Last year, with <strong>the</strong> help of three leading environmental scientists,<br />

it carried out a study of atmospheric emissions on local flora. Using<br />

comparative analysis of lichen samples taken from vegetation zones close<br />

to <strong>the</strong> factory and from control zones (a frequent method of identifying<br />

pollution) <strong>the</strong> study found that <strong>the</strong>re was no impact on <strong>the</strong>se species.<br />

This pilot study will serve as a reference frame for subsequent follow-up<br />

studies every three or four years.<br />

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