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298 WORLD DEVELOPMENT REPORT 2016<br />

Box 6.2 European Union: A fragmented market for digital products<br />

(continued)<br />

Figure B6.2.1 Perceived barriers to buying over the internet in 2009<br />

percent of individuals responding<br />

30<br />

Percent<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

35<br />

30<br />

25<br />

Ireland<br />

Czech Republic<br />

Denmark<br />

United Kingdom<br />

Serbia<br />

Turkey<br />

Norway<br />

Macedonia, FYR<br />

Bulgaria<br />

Source: Eurostat. Data at http://bit.do/WDR2016-FigB6_2_1.<br />

Figure B6.2.2 Obstacles for enterprises not selling online in 2013<br />

percent of enterprises responding<br />

Croatia<br />

Poland<br />

Greece<br />

Malta<br />

Iceland<br />

Italy<br />

Netherlands<br />

Belgium<br />

Germany<br />

Austria<br />

Slovak Republic<br />

Sweden<br />

Lithuania<br />

Romania<br />

Luxembourg<br />

Cyprus<br />

Finland<br />

Estonia<br />

Portugal<br />

Latvia<br />

France<br />

Spain<br />

Slovenia<br />

Hungary<br />

Concerns about payment security<br />

Concerns about receiving or returning goods, complaints and redress<br />

Percent<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Italy<br />

Finland<br />

France<br />

Austria<br />

Latvia<br />

Norway<br />

Hungary<br />

Luxembourg<br />

Slovenia<br />

Czech Republic<br />

Poland<br />

Germany<br />

Macedonia, FYR<br />

Legal framework<br />

Source: Eurostat. Data at http://bit.do/WDR2016-FigB6_2_2.<br />

Belgium<br />

Lithuania<br />

Croatia<br />

Netherlands<br />

Malta<br />

United Kingdom<br />

Sweden<br />

Cyprus<br />

Spain<br />

Cost greater than benefits<br />

Iceland<br />

Romania<br />

Ireland<br />

Greece<br />

Portugal<br />

Bulgaria<br />

Estonia<br />

a. European Commission (EC) (2015).<br />

b. Figures given by Andrus Ansip, the European Commission vice president for the digital single market. See http://www.politico.eu /article<br />

/cross-border-delivery-costs-pose-problems-for-small-businesses/.

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