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OVERVIEW<br />
39<br />
29. Data for 2014 of net digital worldwide ad revenue<br />
shares from eMarketer, an online market research<br />
company.<br />
30. Wood 2011.<br />
31. Eden and Gaggl 2014.<br />
32. WDR 2016 team estimates, based on household surveys.<br />
See chapter 2 in the full Report for details.<br />
33. A landmark agreement that will further boost digital<br />
adoption around the world is the Information<br />
Technology Agreement, concluded by World Trade<br />
Organization (WTO) members on July 24, 2015. It<br />
will eliminate tariffs on more than 200 ICT products,<br />
valued at $1.3 trillion in global trade.<br />
34. Vassil 2015.<br />
35. Bauer and others 2014.<br />
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