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Is headspace making a difference to young people’s lives?

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3. Access and Engagement with Centres<br />

introduction in a space they were comfortable:<br />

[Our consortium partner] has a youth engagement officer that works out of [<strong>headspace</strong>] once<br />

a week. We had <strong>to</strong> be really creative in that position, so what I’m using it for is if we have<br />

<strong>young</strong> people who are not quite ready <strong>to</strong> come in yet, but want them <strong>to</strong>, then what we do is<br />

we send the youth engagement officer out <strong>to</strong> that home <strong>to</strong> facilitate community work…like an<br />

outreach service (Service Manager)<br />

Finally, the capacity of <strong>headspace</strong> <strong>to</strong> provide services <strong>to</strong> <strong>young</strong> people in regional and remote areas<br />

is boosted by e<strong>headspace</strong>, which provides an online and telephone counselling service. e<strong>headspace</strong><br />

operates as both an alternative <strong>to</strong> centre-based treatment, and a form of support that complements<br />

the centre-based program. The degree of online and face-<strong>to</strong>-face service integration is evidenced<br />

by the fact that almost one third of <strong>headspace</strong> clients that received services at a centre in the<br />

2013/14 financial year also used e<strong>headspace</strong>. The contribution of e<strong>headspace</strong> <strong>to</strong> the <strong>headspace</strong><br />

service delivery model is elaborated in section 5.6. Evaluation data shows that e<strong>headspace</strong> is highly<br />

regarded by centre staff and facilitates service access for <strong>young</strong> people, including those living in<br />

regional and remote areas:<br />

I think e<strong>headspace</strong> is a great initiative. I know it’s primarily meant <strong>to</strong> be for people who can’t<br />

access centres, so more rural and remote. We still use it a lot as another contact point for a<br />

<strong>young</strong> person <strong>to</strong> be able <strong>to</strong> engage if they need support (Clinical Team Leader)<br />

3.6 How does <strong>headspace</strong> increase awareness of mental health literacy among <strong>young</strong><br />

people? To what extent have the number and type of <strong>young</strong> people accessing<br />

mental health services changed?<br />

Mental health literacy refers <strong>to</strong> the knowledge and beliefs about mental disorders that aid in their<br />

recognition, management or prevention (Jorm et al, 1997). Mental health literacy includes four key<br />

components:<br />

• the ability <strong>to</strong> recognise specific disorders<br />

• knowing how <strong>to</strong> seek mental health information<br />

• knowledge of risk fac<strong>to</strong>rs and causes, of self-treatments; and of professional help available,<br />

and<br />

• attitudes that promote recognition and appropriate help-seeking (Jorm et al, 1997).<br />

Incomplete mental health literacy is a significant barrier <strong>to</strong> service use among <strong>young</strong> people (Wilson<br />

el al, 2011) and consequently <strong>headspace</strong> works <strong>to</strong> increase community awareness of mental health<br />

issues, increase knowledge, and encourage help seeking. During interviews, staff identified two<br />

strategies employed <strong>to</strong> increase awareness of mental health literacy: community engagement and<br />

national branding activities.<br />

Community engagement is an integral part of the <strong>headspace</strong> service model. Each <strong>headspace</strong> centre<br />

employs a community engagement officer whose role is <strong>to</strong> coordinate and deliver activities in the<br />

local area that focus on promoting the <strong>headspace</strong> brand and the service provided by <strong>headspace</strong><br />

centres, and building <strong>young</strong> <strong>people’s</strong> knowledge and reducing the stigma associated with mental<br />

health problems <strong>to</strong> encourage earlier help-seeking. During interviews, staff described a number of<br />

local events that their centre had arranged such as visiting local schools and talking <strong>to</strong> students<br />

and staff, hosting drama and music events, facilitating drop-in sessions for local <strong>young</strong> people,<br />

and holding information evenings for key stakeholders such as school counsellors and principals.<br />

Further, <strong>headspace</strong> staff also worked <strong>to</strong> raise community awareness of mental health problems by<br />

participating in national events such as Youth Week and NAIDOC Week. In a survey of <strong>headspace</strong><br />

centre managers (n=29), the majority of respondents self-rated their centre as ‘very effective’ in<br />

raising the awareness of youth mental health issues (15/29). This result was supported by interview<br />

data.<br />

All the staff who discussed community engagement during interviews were very supportive of their<br />

centres’ activities and discussed related benefits such as asserting the organisation’s focus on<br />

early intervention and prevention, and enabling <strong>young</strong> people <strong>to</strong> become familiar with the centre<br />

Social Policy Research Centre 2015<br />

<strong>headspace</strong> Evaluation Final Report<br />

39

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