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Jordan, D. J., 146

Joyce, E. J., 33

Judgment. See also Biases

certainty and uncertainty effects

and, 70

debiasing, 189–191

emotions and, 96–97

framing and, 82–83

Judgmental biases, 109–110. See also

Biases

Judgmental heuristics, 6–10. See also

Heuristics

Kagel, J. H., 186

Kahneman, D., 3, 5–6, 7, 9, 10, 15, 18,

20, 21, 22, 23, 24, 26, 27, 28, 31,

34, 35, 49, 61, 62, 63, 64, 65, 66,

67, 68, 69, 70, 72, 73, 77, 78, 80,

82, 83, 97, 98, 114, 115, 120, 170,

186, 187, 194, 195, 196–197

Kanwisher, N., 179

Karlsson, N., 19

Kassam, K., 132

Kat, H. M., 137

Keeney, R. L., 3, 181

Keltner, D., 96, 97, 169

Kennedy, J. F., 111

Kerry, J., 110

Keynes, J. M., 149

Keysar, B., 39

Khan, U., 86

Kim, H. S., 90

Kim, T. G., 91

Kirchsteiger, G., 119

Klayman, J., 9, 37, 91

Klein, W. M. P., 93

Kleinbölting, H., 194

Knetsch, J. L., 73, 97, 114

Knowledge, from experience, 188

Koehler, D. J., 49–50

Koole, S. L., 90

Koriat, A., 37, 39

Krabbenoft, M. A., 185

Kramer, G. P., 96

Kramer, R. M., 93, 94, 95

Kristel, O. V., 134

Krueger, A. B., 83

Krueger, J. I., 93

Kruger, J., 40, 91, 92

Kuang, J. X., 132–133

Kunda, Z., 30, 90

Kunreuther, H., 19, 70

Kurtzberg, T. R., 140

Laibson, D., 85, 87, 144, 147

Lakin, J. L., 93

Larrick, R. P., 91, 98, 188, 189

Laschever, S., 32

Latane, B., 134–135

Law of small numbers, misconceptions

of chance and, 24–25

Lax, D. A., 153, 154, 159

Learning, 42

debiasing and, 192

from mistakes, 187

Lee, G. P., 85

Leeson, N., 109–110

Lehman, B. J., 97

Leibold, J. M., 129

Leith, K. P., 97

Lepper, M. R., 30, 42, 191

Lerner, J. S., 91, 96, 97, 99, 134

Let’s Make a Deal (television

program), 53–54

Levin, D., 47, 48, 186

Levine, D. I., 119

Levine, M., 147

Levy, J., 47

Lewin, K., 10

Lewinsky, M., 30

Lewis, M., 179, 180

Li, M., 91

Lichtenstein, S., 37, 68, 69, 189

Lieberman, M. D., 99

Lies, decision-making biases and, 96

Life decisions, information available

for, 18–19

Limbaugh, R., 30

Lind, E. A., 113

Lindell, M. K., 20

Linear models, 181–182

in college admissions decisions, 184

resistance to, 182–184

superior decisions from, 182

Lineberger, M., 96

Linton, S., 97

Lituchy, T. R., 81

Loads (commissions), 149

Loewenstein, G., 19, 39, 48, 79, 80, 82,

85, 86, 89, 90, 94, 97, 120, 127,

130, 131, 174, 191–192, 193

Logic

base-rate sensitivity and, 21–22

of heuristics, 40

Lopez, D. F., 95

Lord, C. G., 30, 191

Lotto, A. J., 179

Lovallo, D., 57, 67, 194

Lowenthal, D. J., 80

Lynch, P., 8

MacGregor, D. G., 9, 80, 85

Mack, A., 47

Macrae, C. N., 127

Madey, S. F., 98

Madrian, B. C., 144

Magellan Fund, 8

Major League Baseball. See Baseball

Mak, D., 78

Malhotra, D., 159, 161, 165

Malkiel, B. G., 137, 150

Malmendier, U., 37

Malone, P. S., 184

Management

availability heuristic and, 21

regression principle and, 27

Managers, 10–11

Mannix, E. A., 50

March, J. G., 5

Marginal utility of gains, declining, 63

Market, investment decisions

compared with, 141

Marks, J. S., 18

Markwith, M., 4

Index 227

Marx, G., 55

Massey, C., 58

Maury, R., 56

Maxcy, C., 171n

McCabe, K., 118

McCauley, C. R., 96

McClure, S. M., 85, 88

McConnell, A. R., 129

McGhee, D. E., 128

McGraw, A. P., 93

McGraw, K. M., 90

Mean, regression to, 25–27

Mediation, framing in, 170–171

Medvec, V. H., 77, 98

Meier, B., 107

Mellers, B. A., 93

Mental accounting, 74–76

Merck, ethics of, 132

Mergers, classroom auction strategy

and, 105–106

Messick, D. M., 48, 52, 55, 90, 94, 113,

121, 126, 135, 176

Metrick, A., 144

Meyers, J. M., 48

Milgram, S., 134

Milkman, K. L., 75, 87

Miller, D. T., 98

Minorities, exclusion of, 126

Mirenberg, M. C., 90

Mistakes, learning from, 187

Mitroff, S. R., 48

Moag, J., 57

Mokdad, A. H., 18

Moneyball (Lewis), 179–180

Money managers, 136

Monkeys, fairness behavior by, 119

Monty Hall games, 51, 53–54, 55–56,

192

Mood-congruent recall, 97–98

Moore, C. M., 47

Moore, D. A., 22, 36n, 48, 52, 55, 57,

58, 80, 91, 92, 96, 130, 131, 140,

141, 142, 153, 184

Moore, P. C., 94

Moral judgments, emotions and, 134

Moran, S., 192, 193

Morewedge, C. K., 90

Morgan, K. P., 131

Morris, M. W., 94

Motivation, subjectivity utility scale

and, 82–83

Mroz, L., 171n

Muecke, D., 129

Multiparty ultimatum games, 51, 52–53

Multiple-selves theory, 85–86

Murnighan, J. K., 118

Murnighan, K. K., 123

Murphy, S., 134

Mussweiler, T., 31, 32, 33, 34, 39, 177,

189

Mutual funds, 136

investment decisions and, 138

performance of, 142

for retirement investment, 149

Nalebuff, B., 46, 53

NASA, Challenger disaster and, 50

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