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vi Preface

The seventh edition saw Don join as a co-author, and extensive updating of the

material throughout the book. New material in the seventh edition incorporates recent

research that we have done with Daylian Cain, Eugene Caruso, Nick Epley, Francesca

Gino, Katy Milkman, Todd Rogers, and others. Uriel Haran offered important suggestions

on the revisions for the seventh edition.

Finally, the book has benefited from fantastic editorial help. Katie Shonk has researched,

edited, or rewritten most of Max’s work over the last fifteen years, including

multiple editions of this book.

In sum, this book has been enriched by our interactions with an unusually large

number of people. Perhaps our most important skills are our ability to persuade excellent

people to work with us and our ability to appreciate their innovative ideas. We

hope the result is a book that will improve the decision-making skills of readers like you.

Max H. Bazerman

Don A. Moore

Harvard Business School

Carnegie Mellon University

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