European Journal of Scientific Research - EuroJournals

The Impact of Internet Banner Advertisements on University Students 279
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Figure 1.1: Time of using Internet:
A B C D E F G
More than 12 Years 9 Years 6 Years 3 Years Less than 3 Years
A Over all, B Male, C Female, D Natural Sciences, E Social Sciences, F post graduate, G under graduate
Figure 1.2: Familiarity with the types of Internet Advertisements
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A B C D E F G
Very Frequently Some what Never
A Over all, B Male, C Female, D Natur.Science, E Soc. Sciences, F Post graduate G Und. graduate
One of the study’s most focal areas is to explore users’ watching habits of Internet
Advertisements and their perceived perceptions about different ads showing on the screen. The results
(fig. 1.2) reveal no significant difference between the users’ somewhat habits of watching internet
advertisements during their internet using timing (chatting, e-mail, surfing, and downloading).
However, students of natural sciences gained more score on their exposure to the same very often
during internet using time compared to the study’s other focus groups.
The findings that often the users use Internet for variety of purposes (tab. 1.1) illustrate that
overall and other sub groups of the study use Internet for chatting purpose but little difference is
observed between the students of natural (29.1%) versus social sciences (45.8%) and masters (31.6 %)
versus bachelors (46.7%) students using Internet for the same purpose. The findings further reveal that
the overall and sub groups of the study significantly use Internet for e-mailing, surfing, and
downloading purposes. However, the analytical comparison of the findings shows somewhat difference
between the users Internet using habits for e-mail, and downloading purposes than using the same for
surfing and chatting purposes.