European Journal of Scientific Research - EuroJournals

284 Muhammad Nawz Mahsud, Muhammad Ijaz Ahmed and Ishtiaq Ahmad Chaudhry
Table 1.5: Formats of Interactive Internet Advertisements annoying
Overall Male Female
Natural
Sciences
Social
Sciences
Masters
Students
Bachelors
Students
Banner Ads
Very Much 29.2* 36.7 21.6 25.0 31.9 28.3 30.0
Some what 49.2 48.3 50.0 48.0 49.9 45.0 53.3
Never 21.6 15.0 28.3 27.1 18.1 26.7 16.7
Mini-Windows
Very Much 39.2 38.4 40.0 33.3 43.0 33.4 45.0
Some what 45.0 43.3 46.6 47.9 43.0 48.3 41.7
Never 15.8 18.3 13.3 18.7 13.9 18.3 13.3
Pop-up Ads
Very Much 50.0 51.7 48.3 56.2 45.8 40.0 60.0
Some what 40.8 43.3 38.4 35.4 44.4 46.7 35.0
Never 09.2 05.0 13.3 08.3 09.7 13.3 05.0
Superstitial Ads
Very Much 30.0 23.3 36.7 29.2 30.6 38.3 21.6
Some what 54.1 60.0 48.3 56.3 52.7 45.0 63.3
Never 15.8 16.7 15.0 14.5 16.7 16.7 15.0
Floating Ads
Very Much 30.0 26.7 33.4 25.0 33.3 38.3 21.6
Some what 44.1 48.3 39.9 47.9 41.7 36.7 51.7
Never 25.8 25.0 26.7 27.1 25.0 25.0 26.7
N: 240 120 120 96 144 120 120
*: Figures in the table show percentages.
Measures to avoid Internet Advertisements
Figure 1.5: Ad Blockers Figure 1.6: Close Mini-sites
80
60
40
20
0
A B C D E F G
Yes
No
80
60
40
20
0
A B C D E F G
A Over all, B Male, C Female, D Natural Sciences, E Social Sciences, F post graduates, G under graduates
Figure 1.5 shows the users’ response to the question that do they prefer to take measures to
avoid the frequency of internet advertisements displaying. Slightly more than half of them yes they
take measure to avoid the display of the same, while some of them don’t need to take measure in order
to avoid the display of the same. In the continuation of the another the users’ response to the question
that do they close mini-site to avoid the display of advertisements. The figure 1.6 shows that majority
of them close the mini-site to avoid the display of advertisements.
Figure 1.7: To be Inattentive
80
60
40
20
0
A B C D E F G
A Over all, B Male, C Female, D Natural Sciences, E Social Sciences, F post graduates, G under graduates.
Yes
No
Yes
No