European Journal of Scientific Research - EuroJournals

The Impact of Internet Banner Advertisements on University Students 283
Table 1.4: Formats of Interactive Internet Advertisements liking:
Overall Male Female
Natural
Sciences
Social
Sciences
Masters
Students
Bachelors
Students
Banner Ads
Much Like 53.3* 56.7 50.0 45.8 58.2 48.3 58.4
Some what 31.7 30.0 33.4 35.4 29.1 33.4 30.0
Never 15.0 13.3 16.6 18.7 12.5 18.3 11.6
Mini-Windows
Much Like 31.7 33.3 30.0 23.0 37.5 31.7 31.7
Some what 45.0 50.0 55.0 60.4 47.2 55.0 50.0
Never 15.8 16.7 15.0 16.7 15.2 13.3 18.3
Pop-up Ads
Much Like 37.4 38.3 36.7 39.5 36.0 38.4 36.7
Some what 36.8 36.7 36.6 29.2 41.7 35.0 38.3
Never 25.8 25.0 26.7 31.2 22.2 26.0 25.0
Superstitial Ads
Much Like 26.6 25.0 28.3 20.8 30.5 28.3 25.0
Some what 44.2 45.0 43.3 52.1 38.8 41.7 46.6
Never 29.2 30.0 28.3 27.1 30.5 30.0 28.3
Floating Ads
Much Like 31.7 21.7 41.7 37.5 37.5 31.6 31.6
Some what 46.7 53.3 40.0 45.8 45.8 43.4 50.0
Never 21.6 25.0 18.3 16.7 16.7 25.0 18.3
N: 240 120 120 96 144 120 120
*: Figures in the table show percentages.
The users’ response about liking of pop-up and superstitial advertisements reveals no
significant difference between their perceived perceptions about liking the same advertisements on the
Net. The same picture is also depicted in the users’ response to the extent of liking Floating ads but
here only female students somewhat more like (41.7%) the same than the sub groups of the study.
The users’ response to the question that how much they feel annoying when advertisements
display during the Net using timing, reveals no significant difference and almost all the users that the
same very much or some what annoying them (table 1.5). The results further illustrate that almost all
overall and sub groups of the Net users also feel annoying during display of mini- windows and pop-up
advertisements, but the under graduates are significantly (60%) more of the view that the displaying of
pop-up advertisements are annoying them compared to the perceptions about the same of other sub
groups. The users perceived perception about the display of superstitial and floating advertisements
mostly depict the same position shown by the findings regarding mini-windows and pop-up
advertisements, but again the under graduates are more (63%) of the view that the display of floating
advertisement is annoying them than the perceived perceptions of other sub groups about the same.