European Journal of Scientific Research - EuroJournals

The Impact of Internet Banner Advertisements on University Students 281
Table 1.2: Users’ exposure to various type of Net advertisements
Overall Male Female Natural Sciences Social Sciences Masters Students Bachelors Students
Banner Ads
Very Much 55.8* 56.7 55.0 62.5 51.4 46.6 65.0
Some what 32.5 35.0 30.0 30.0 39.0 41.6 23.2
Never
Mini-Windows
11.7 08.3 15.0 14.6 09.7 11.7 11.6
Very Much 45.0 41.7 48.3 38.0 50.0 48.3 41.7
Some what 42.5 45.0 40.0 47.0 39.0 36.7 48.3
Never
Pop-up Ads
12.5 13.3 11.7 15.0 11.1 15.0 10.0
Very Much 54.2 51.6 56.7 62.4 48.6 51.6 56.7
Some what 38.3 38.3 38.3 29.2 44.4 38.4 38.3
Never
Superstitial Ads
07.5 10.0 05.0 08.3 07.0 10.0 05.0
Very Much 27.5 26.6 28.3 22.9 30.5 30.0 25.0
Some what 48.3 48.3 48.3 43.8 51.3 46.7 50.0
Never
Floating Ads
24.2 25.0 23.3 33.3 18.1 23.3 25.0
Very Much 33.3 31.6 35.0 25.0 38.8 35.0 31.7
Some what 50.0 50.0 50.0 54.2 47.2 43.3 56.6
Never 16.7 18.3 15.0 20.8 14.0 21.7 11.7
N: 240 120 120 96 144 120 120
*: Figures in the table show percentages.
Figure 1.3: Perceptions about Net ads Figure 1.4: Liking Net ads
A overall B Male C Female D Natural Sciences E Social Sciences F postgraduate G undergraduate
50
40
30
20
10
0
A B C D E F G
Much like Like Some What Rarely Never
Most of the viewers are of view that the frequency of appearing advertisements during Net use
is both annoying and enjoining. The analysis further shows that majority of the users are those who
enjoy the ads (fig. 1.3). The results of the study regarding the question that to what degree the
respondents like internet ads reveal that majority of the respondents are those who somewhat or rarely
like internet ads (Fig. 1.4).
As it is evident from the table 1.3 that overall and all other sub groups of the study are of the
view that banner ad is very often displayed on a web page. The study results about the frequency of
mini-windows displayed on a web page shows no significant difference between focus groups
perceptions that the same is very frequently displayed on a web page.