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DVD Demystified

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FOREWORD<br />

It may seem hard to believe, but more than three years have passed since<br />

the first edition of Jim Taylor’s <strong>DVD</strong> <strong>Demystified</strong> was written. In those<br />

dark, early days, few people knew much about <strong>DVD</strong>, and its future was<br />

by no means assured. At industry conferences, somber war stories about<br />

the challenges and high cost of producing theatrical <strong>DVD</strong> titles were presented.<br />

Promises of 17-GB <strong>DVD</strong>-18 discs seemed more like science fiction<br />

than reality. Predictions of home video <strong>DVD</strong> recorders entering the market<br />

seemed preposterous, since the equivalent technology required to<br />

author and record <strong>DVD</strong> programs cost more than $200,000 at the time.<br />

Several well-publicized compatibility problems existed between early<br />

players and titles, and there were real concerns about whether all of the<br />

major motion picture studios would ever commit to the format and release<br />

titles on <strong>DVD</strong>.<br />

These were shaky times for the format, and some cynics joked that<br />

<strong>DVD</strong> stood for “doubtful, very doubtful”. In early 1997, I stood in my company’s<br />

booth at an industry trade show trying to provide a simple description<br />

of <strong>DVD</strong> to groups of skeptical video producers and engineers. After<br />

my attempts to explain the format’s many complexities were greeted with<br />

quizzical looks, I began using a more succinct description: “<strong>DVD</strong> is movies<br />

on little discs.” Although many people, even the technical ones, were surprisingly<br />

satisfied with this desperate explanation, I remember worrying<br />

that if it was so difficult just to explain what <strong>DVD</strong> is, how would we ever<br />

sell it to actual users?<br />

Obviously, there was nothing to worry about.<br />

Today, chances are excellent that most of your neighbors know what<br />

<strong>DVD</strong> is. Everywhere you look, evidence can be found of <strong>DVD</strong>’s astounding<br />

success: discount stores prominently display racks of video titles; brand<br />

name <strong>DVD</strong> players sell at low prices that were unthinkable not long ago;<br />

and some industry analysts now believe that home <strong>DVD</strong> video recorders<br />

will replace VCRs within a few years. Countless thousands of titles are<br />

available worldwide—some on 17-GB <strong>DVD</strong>-18 discs—and many more<br />

arrive every day. The format has in fact become so synonymous with high<br />

quality and value that many people happily buy movies on <strong>DVD</strong> that they<br />

already own on tape or laserdisc.<br />

In addition to its success in the consumer video business, a promising<br />

industrial market for <strong>DVD</strong> has also formed. Corporations, schools, hospitals,<br />

the military, and other government agencies have all put <strong>DVD</strong> to use<br />

for a variety of applications. That cool video you see playing on a videowall<br />

Copyright 2001 The McGraw-Hill Companies. Click Here for Terms of Use.

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