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DVD Demystified

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58<br />

At about this time, the supposedly final 1.0 version of the $5000 <strong>DVD</strong>-<br />

ROM and <strong>DVD</strong>-Video technical specifications appeared. The books listed a<br />

publication date of August, but it took a while for them to be shipped. A few<br />

features such as NTSC Closed-Caption support had been changed, and a<br />

complex country-specific ratings system had reverted to a simpler version<br />

from the earlier spec. Copy protection details had been left for a later<br />

appendix, which when it finally appeared only covered the superficial<br />

basics, since the decision had been made to keep copy protection separate<br />

from the technical specifications.<br />

Pioneer announced on September 27 that beginning in the latter half of<br />

October it would sell a mix-and-match system of <strong>DVD</strong> players and<br />

receivers, bringing its total to five models placed on sale in 1996. European<br />

introduction of the mix-and-match models was planned for spring 1997,<br />

with the United States to follow in the summer.<br />

On October 5, 1996, Samsung announced that November 1 would be the<br />

debut date of its <strong>DVD</strong> player in Korea and cited predictions of a global market<br />

for <strong>DVD</strong> players at 400,000 before the end of 1996. The affiliated Samsung<br />

Entertainment Group expected to release at least 10 <strong>DVD</strong> movie titles<br />

by the end of the year, with more than 100 in 1997 and over 500 in the year<br />

2000. Samsung also expected to commercialize its <strong>DVD</strong>-ROM drive by the<br />

end of 1996.<br />

Hopes for a <strong>DVD</strong>-Audio specification before the end of 1996 dwindled.<br />

Philips announced that it would team up with Sony to develop bitstreambased<br />

Direct Stream Digital (DSD) technology for <strong>DVD</strong>.<br />

The Birth of <strong>DVD</strong><br />

Chapter 2<br />

The big news finally arrived on October 29, 1996: the Copy Protection Technical<br />

Working Group announced that a tentative agreement had been<br />

reached. The modified copy protection technology developed by Matsushita<br />

and Toshiba, called Content Scramble System (CSS), would be licensed<br />

through a nonprofit entity. On the same day, Pioneer confessed that it would<br />

delay U.S. shipment of <strong>DVD</strong> players until January, pushing back the December<br />

release date it had announced just the day before. At this point only<br />

Toshiba and Matsushita were still promising to make <strong>DVD</strong> hardware available<br />

in December, although most of the press and even more of the public<br />

were confused, thinking release dates in Japan applied to the United States.<br />

Matsushita and Toshiba delivered <strong>DVD</strong> players in Japan as promised.<br />

News reports from November 1 described a dismal rainy day with lacklus-

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