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DVD Demystified

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<strong>DVD</strong> on Computers<br />

can be enhanced with pop-up annotations and ancillary information to<br />

enrich the learning process.<br />

■ Customized advertising and commerce. A <strong>DVD</strong>-based department store<br />

catalog could offer an interactive showcase of all the merchandise,<br />

complete with audio and video. Because the disc is connected to the<br />

store via the Internet, the consumer can get current prices, check<br />

availability, order merchandise, communicate with a shopping<br />

consultant, pay bills, and so on. The advantage of the <strong>DVD</strong> component is<br />

that the customer does not have to wait for slow downloads of pictures<br />

and even slower downloads of low-quality video. If the <strong>DVD</strong> is sent free<br />

in the mail, it creates a push to get the customer to visit the Web site.<br />

■ Sharing high-bandwidth content. Until high-speed Internet<br />

connections are available between research groups and corporate<br />

divisions, Web<strong>DVD</strong> is an excellent tool for sharing large collections of<br />

data such as 3D visualizations, rendered graphics, and video<br />

simulations. The video and data can be put on a recordable <strong>DVD</strong> and<br />

shipped anywhere in the world. Recipients need only put the disc in<br />

their <strong>DVD</strong> PC and connect to a Web page that provides playback<br />

control, indexes, notes, and even collaborative discussions.<br />

Web<strong>DVD</strong> Applications<br />

469<br />

Obviously, Web<strong>DVD</strong> can be implemented easily on a computer. Traditional<br />

set-top <strong>DVD</strong>-Video players can be enhanced with Web<strong>DVD</strong> capabilities, just<br />

as Internet appliances can be enhanced with <strong>DVD</strong> drives. As the digital convergence<br />

continues, other devices such as satellite receivers and cable boxes<br />

will implement both Web and <strong>DVD</strong> features.<br />

Still, most Web<strong>DVD</strong> development centers on Web browsers, specifically<br />

Microsoft Internet Explorer, which provides the best development environment<br />

for <strong>DVD</strong>. In addition, Web<strong>DVD</strong> applications can be created using PowerPoint,<br />

Macromedia Director, ToolBook, Visual Basic, and other<br />

multimedia tools. When references are made in this chapter to Web pages<br />

controlling playback, keep in mind that the same thing can often be done in<br />

other environments as well.<br />

Web<strong>DVD</strong> applications can be built on existing standards and specifications<br />

such as the ATSC’s DTV Application Software Environment (DASE),<br />

the Advanced TV Enhancement Forum (ATVEF), the World Wide Web Consortium<br />

(W3C), and, of course, the <strong>DVD</strong> Forum’s <strong>DVD</strong>-Video specification.

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