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Annual Report 2010 in PDF - BBA Aviation

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Our Strengths <strong>BBA</strong> <strong>Aviation</strong> is a focused aviation support and aftermarket services bus<strong>in</strong>ess, ideally placed to exploit<br />

opportunities <strong>in</strong> these cyclical but attractive markets. There are fve critical factors which will contribute to<br />

the cont<strong>in</strong>ued success of <strong>BBA</strong> <strong>Aviation</strong> <strong>in</strong> the future:<br />

16 — Directors’ <strong>Report</strong><br />

Market leadership<br />

– We are market leaders <strong>in</strong> the markets <strong>in</strong> which we operate with strong, recognised brands<br />

– Signature is the world’s lead<strong>in</strong>g FBO network with 83 wholly owned worldwide locations and<br />

20 additional locations <strong>in</strong> which we have m<strong>in</strong>ority <strong>in</strong>terests<br />

– ASIG is the largest <strong>in</strong>dependent refueller <strong>in</strong> the world<br />

– Our ERO bus<strong>in</strong>ess has market lead<strong>in</strong>g positions <strong>in</strong> the programmes <strong>in</strong> which it participates<br />

Barriers to entry<br />

– The requirement for a lease from an airport authority to operate an FBO; the average unexpired lease<br />

term of our FBO network <strong>in</strong> the USA is 17 years<br />

– The need for an authorisation to provide commercial aviation services at <strong>in</strong>dividual airports and the<br />

required technical capability around <strong>in</strong>to-plane refuell<strong>in</strong>g<br />

– The need for a licence from an OEM to service its eng<strong>in</strong>es; we are authorised by the OEMs for eng<strong>in</strong>e<br />

overhauls on 80% of B&GA eng<strong>in</strong>es now <strong>in</strong> service<br />

– Intellectual property on aviation component systems and sub-systems which we develop ourselves or<br />

which we license from OEMs<br />

Service orientation<br />

– Our bus<strong>in</strong>esses have a service focus with low asset <strong>in</strong>tensity, a naturally fexible cost base and are<br />

highly cash generative which makes them <strong>in</strong>herently well suited to deal with market cyclicality as<br />

demonstrated through this cycle.<br />

Growth<br />

– There are signifcant growth opportunities across all of our bus<strong>in</strong>esses result<strong>in</strong>g from cyclical recovery,<br />

structural growth and the scope for consolidation <strong>in</strong> fragmented markets.<br />

Common focus<br />

– The bus<strong>in</strong>ess is actively managed by an empowered, experienced and motivated management team<br />

with a defned common Group-wide focus as expressed <strong>in</strong> our vision, mission and values.

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