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The Gortons and Slades - Washington Secretary of State

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25 | Trick or Treat<br />

<strong>The</strong> goRton cAMpAign was riding high on April Fools’ Day <strong>and</strong><br />

scared stiff by Halloween. Paul Newman <strong>and</strong> Helen Rasmussen,<br />

key players from the triumph <strong>of</strong> 1980, were back on board for<br />

1986. <strong>The</strong> re-election war chest was brimming <strong>and</strong> A-list advice from the<br />

East was also plentiful—too plentiful, if you asked Newman. Roger Ailes<br />

<strong>and</strong> his inventive assistant, Larry McCarthy, were among the experts enlisted<br />

to help with Gorton’s TV advertising. Ailes, the future creator <strong>of</strong><br />

Rupert Murdoch’s Fox News Channel, was a hot commodity after coaching<br />

Reagan to his l<strong>and</strong>slide victory over Mondale. “Slade now had a palace<br />

guard, all the money in the world <strong>and</strong> Roger Ailes <strong>of</strong>fering advice,” Newman<br />

says. “I admire Roger, but it was the full employment act for consultants.<br />

No one thought Slade could lose.” 1<br />

Steve Excell, former chief <strong>of</strong> staff to Governor Spellman <strong>and</strong> Congressman<br />

Pritchard, was back in Seattle, doing opposition <strong>and</strong> issues research<br />

for the Gorton campaign in a run-down house they called <strong>The</strong> Gulag.<br />

What he saw made him nervous, too: “<strong>The</strong> Beltway people didn’t underst<strong>and</strong><br />

what was happening out here. Paul saw it immediately. We needed<br />

to be on the attack.”<br />

“<strong>The</strong>se people were tremendously loyal to Slade <strong>and</strong> had the best <strong>of</strong><br />

intentions,” Newman says. “<strong>The</strong>y’d helped their senator accomplish a lot,<br />

but they’d lost sight <strong>of</strong> my message: <strong>The</strong> campaign had to be run from the<br />

state.” As Tip O’Neill <strong>of</strong>ten observed, “All politics is local.” Others note,<br />

however, that besides Rasmussen, Slade had a strong advisory committee<br />

in Seattle that included Walt Howe, Bob Storey <strong>and</strong> other stalwarts from<br />

his previous campaigns. <strong>The</strong> notion <strong>of</strong> a palace guard raises hackles, as<br />

does the assertion that the campaign wasn’t being aggressive. Early on it<br />

publicized a letter signed by a number <strong>of</strong> prominent Democrats who were<br />

endorsing Gorton, including Jerry Grinstein, one <strong>of</strong> Magnuson’s former<br />

top aides. “It was a challenging time for everyone <strong>and</strong> differences <strong>of</strong> personality<br />

<strong>and</strong> opinion were inevitable—as they are in any political cam-<br />

214

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