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WEB STANDARDS CREATIVITY

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180<br />

Conclusion<br />

Make no mistake: the print world<br />

and the web world are different<br />

places, each with its own idiosyncrasies.<br />

They do have at least one<br />

very important thing in common,<br />

though, which is that they exist<br />

to help people communicate.<br />

While we should acknowledge<br />

and respect the fact that what<br />

works typographically for one<br />

might not work for the other, we<br />

should also respect the reader,<br />

who can benefit from many techniques<br />

whose utility is not<br />

inextricably tied to either<br />

medium. The techniques I’ve<br />

outlined in this chapter should<br />

have given you a good idea of<br />

some ways that you can enliven<br />

type on the Web.

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