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WEB STANDARDS CREATIVITY

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Figure 2-1. On the left, the original design, including blocks of template content in all three columns<br />

As far as the marketing department is concerned, once we<br />

come up with an acceptable design, our work is done. The<br />

pixels have been painted on the screen, so there’s nothing<br />

more to do, right? Ah, but we know better, don’t we?<br />

There is, of course, more to creating any site template<br />

than just the design. Somehow, we have to get from concept<br />

to sketches to visual composites to markup to styles.<br />

Then, after a dash of browser testing, we wind up with a<br />

finished product. That process is usually enough work on<br />

its own. In this case, I also needed to account for specific<br />

markup requirements dictated by the CMS. I’ll review<br />

each of the steps involved in a moment, but first, a crash<br />

course on CMS for the uninitiated. If you’re already familiar<br />

with the basic functions of a CMS, feel free to hand<br />

the book to a nearby colleague in need of some education<br />

in this area, and grab yourself a quick cup of tea<br />

while he reads the next few paragraphs and looks at the<br />

pretty pictures.<br />

chapter 2 Taming a Wild CMS with CSS, Flash, and JavaScript<br />

27

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