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need to understand that literary texts are created during different historical<br />

periods and naturally reflect the time when they were written and<br />

published. The simplest example is clothes that naturally point at a specific<br />

period. Setting is – or may be – significant to place the narrative in<br />

a historical context as in Roberto Innocenti’s Rose Blanche, but is lost on<br />

readers who do not recognize the markers, for instance, the Eiffel Tower<br />

in Ludwig Bemmelmans’ Madeline. Here cultural decoding is essential.<br />

Not least, ideological contextualization is essential. Picturebooks containing,<br />

from today’s vantage point, conservative values, can still be<br />

appealing to young readers on the plot level. Books that we as critics may<br />

consider as artistically high standing can be obsolete in their ideology,<br />

especially hidden ideology. On the other hand, sophisticated readers – I<br />

would say, excessively sophisticated readers – might view Slovenly Peter stories<br />

as parody, while others, including myself, are terrified. By contrast,<br />

the images in The Girl who Was Good at Many Things reflects a modern, feminist<br />

view of the child liberating herself from parental restraints.<br />

It should be clear that the codes are hierarchical, starting from the most<br />

elementary, the proairetic, to the most complex, the referential. Since literary<br />

competence develops gradually, this would seem to be the most natural<br />

order in training young readers in visual decoding. Yet there is some<br />

difference inherent to the texts themselves. From his discussion of codes,<br />

Roland Barthes identifies two distinct types of artistic texts, readerly and<br />

writerly. Readerly are texts consciously based on codes common to<br />

authors and recipients. Writerly texts deliberately break conventions and<br />

thus defy recipients’ interpretations. Obviously, most of children’s picturebooks<br />

fall under the first category, demanding little effort in the<br />

process of decoding. Yet the texts that critics most often take up for discussion<br />

are those that offer resistance and encourage readers’ interaction.<br />

In terms of another theory, readerly texts are monological, while<br />

writerly texts are dialogical, based on a creative dialogue between the<br />

text and the reader. I am far from claiming that writerly texts in general<br />

and writerly picturebooks in particular are unquestionably of higher<br />

artistic quality. Yet they doubtless are more suitable for encouraging and<br />

training visual competence in young readers.<br />

Crossover Fiction:<br />

Creating Readers with Stories<br />

that Address the Big Questions<br />

SANDRA L. BECKETT*<br />

The recent crossover phenomenon, which was ushered in with the<br />

extraordinary success of J.K. Rowling’s Harry Potter books, has had an<br />

enormous impact on children’s literature and reading in the last decade.<br />

My recent book on Crossover Fiction examines the contemporary phenomenon<br />

in a broad global and historical context. While crossover literature<br />

is not a new phenomenon, it has recently acquired a new status and<br />

a great deal of media attention. Although the genre also includes adult<br />

fiction read by young readers, the term crossover fiction has generally<br />

been adopted only for children’s or young adult books that appeal to<br />

adults. This paper focuses on contemporary child-to-adult crossover fiction<br />

that is playing a very significant role in «creating readers to understand<br />

the world.»<br />

Crossover fiction has been seen by many journalists and critics only as a<br />

marketing and mass media phenomenon. The view expressed by the<br />

author of the article «Harry Potter and the Art of Making Money» is widely<br />

shared: «The whole J.K. Rowling thing long ago passed out of the realm<br />

of literature into accountancy.» 1 Although the commercial success of the<br />

super crossovers often overshadows literary considerations, these books<br />

are a literary as well as a marketing phenomenon. 2 Yet, there are still<br />

those who stubbornly refuse to see crossover fiction as «serious literature».<br />

In a review of Io Non Ho Paura (I’m Not Scared) by Niccolò Ammaniti,<br />

the British writer George Walden censures «those who sell us... kidult<br />

writing as serious literature» 3 . His statement is inadvertently ironic<br />

because this particular example, although hailed as a crossover novel in<br />

the English-speaking world, was released as a highly acclaimed adult<br />

novel in Italy in 2001. Crossover books, especially the hugely popular children’s<br />

fantasy novels being read by adults, are often seen merely as<br />

«escapist pap» or an indication of «the infantilization of adult culture»<br />

and the «dumbing down» of culture in general. The American critic<br />

Harold Bloom considers the success of the Harry Potter books in an article<br />

titled «Dumbing Down American Readers», while the British writer<br />

Anthony Holden claims it is additional proof that the British are «increa-<br />

References<br />

Arizpe, E. & Styles, M. (2003). Children Reading Pictures: Interpreting Visual Texts, London: Routledge.<br />

Barthes, R. (1974). S/Z, New York: Hill & Wang.<br />

Doonan, J. (1993). Looking at Pictures in Picture Books, Stroud: Thimble Press.<br />

Lewis, D. (2001). Reading Contemporary Picturebooks, Picturing Text, London: Routledge.<br />

Nikolajeva, M. & Scott, C. (2001). How Picturebooks Work, New York: Garland. * Professora de Línguas, Literaturas e Culturas Modernas da Universidade de Brock, Canadá.<br />

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