Anuário Brasileiro do Arroz 2011 - Unemat

the advantages to be derived from this
unprecedented conquest. “I began to
learn as much as I could about regions
with the denomination of origin and I
realized that not only the products from
these areas are highly valued, but also
the farms of the participating members”,
he stresses.
To acquire the right to use the DO
label, the rice growers need to comply
with several requisites, like the use
of certified seed and registered herbicides,
besides fulfilling all the environmental
licensing provisions. Cunha,
who was already complying with all
the requirements, believes
he will not
have any difficulties
in conducting the
farm in line with
the standards set forth by the regulating
organ, which defines and inspects
the production process.
In the view of the Aproarroz president,
what starts now is institutional
work, in an attempt to get the involvement
of the mayors in the municipalities
that belong to the demarcated
area. He recalls that the DO involves
much more than just the production
of rice, but also the tourism segments
and environmental concerns, among
others.
One of the association’s challenges
is to get the North Coast rice industrialized
in the region, which is in fact
one of the requirements regarding
the Denomination of Origin. While Rio
Grande do Sul processes 80% of its
entire production, we export to other
TELLING THE DIFFERENCE
Both Denomination of Origin (DO) and Indication of Origin
refer to Geographical Indication (GI). Consider the definition
of both words:
*Geographical Indication: identification of a product or service
that corresponds to a specific geographical location, region or country,
when a particular trait, characteristic and/or quality can be
essentially linked to its origin.
*Indication of Origin: geographical name of a country, town,
region or location of its territory, which has become known as production,
manufacturing or extraction center of a certain product or
specific service.
*Denomination of Origin: geographical name of a country, town,
region or location of its territory, which designates the product or
service, whose qualities and characteristics are exclusively owed to
the geographical area, including natural and human factors.
Source: Inpi
states 70% of our paddy”, he observes.
According to him, the industries do not
operate in the region because the raw
material is more expensive.
SCOPE
The North Coast Denomination of
Origin comprises 13 municipalities: the
entire area of the following: Pinhal,
Capivari do Sul, Cidreira, Mostardas,
Palmares do Sul, São José do Norte,
Tavares and Tramandaí, and partial
areas in Viamão, Santo Antônio da
Patrulha, Osório ans Imbé. The entire
region comprises some 100 thousand
hectares of ricefields, totaling about
one thousand growers, who harvest
10% of the total crop produced in Rio
Grande do Sul, totaling about 700 thousand
tons a year.
55