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Anuário Brasileiro do Arroz 2011 - Unemat

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For almost five<br />

centuries, red rice<br />

has been planted<br />

and consumed<br />

in Brazil’s<br />

Northeastern<br />

regional cooking,<br />

but is threatened<br />

with extinction<br />

Red is<br />

good<br />

Staple food of slaves in colonial<br />

times, red rice in the Northeast, also<br />

known as rice of the land or Venice<br />

Rice, produced in Vale <strong>do</strong> Piancó,<br />

State of Paraíba, is now being rescued<br />

through a process that seeks<br />

the Geographical Indication label<br />

for the cereal now being threatened<br />

with extinction. Among the targets,<br />

the initiative of the growers,<br />

researchers, government and nongovernment<br />

organizations seek to<br />

prevent the genetic material from<br />

being lost, provide food safety to the<br />

hinterland people, create means that<br />

stimulate production and consumption,<br />

give the rice its due and win international<br />

recognition through the<br />

Geographical Indication distinction.<br />

Cultivated over almost five centuries<br />

up to the present as a family<br />

business in the fields of Paraíba,<br />

Pernambuco and Rio Grande <strong>do</strong><br />

Norte, this reddish cereal is a delicacy<br />

in the northeastern cuisine. It<br />

is also found, on a smaller scale,<br />

in Ceará, Bahia, Alagoas and in<br />

the North of Minas Gerais. The<br />

area planted to this cereal in Brazil<br />

reaches some 10 thousand hectares<br />

per season, half of them in Paraíba.<br />

Recently, demand for it has been rising<br />

in restaurants in huge consumer<br />

centers like São Paulo (SP), Rio de<br />

Janeiro (RJ) and Brasília (DF).<br />

“It is a kernel of relevant social<br />

and economic importance”, says<br />

José Almeida Pereira, researcher<br />

with Embrapa Mid-North, in Teresina<br />

(PI). According to him, the cereal<br />

grown in the region is certainly an<br />

ecologically friendly product, since<br />

no agrochemicals have ever been<br />

used. These are subsistence crops,<br />

without any technology, with yields<br />

of 1 ton per hectare. It has nothing<br />

to <strong>do</strong> with the red rice that infests<br />

the fields in the South, where its<br />

mutation is a weed.<br />

DISTINCTION The process<br />

to conquer the Geographical<br />

Indication label for the red rice of<br />

Vale <strong>do</strong> Piacó (PB), which comprises<br />

the municipalities of Santana <strong>do</strong>s<br />

Garrotes, Nova Olinda, Piancó, Olho<br />

D’água, Aguiar, Emas, Catingueira<br />

and Igaracy, is now in its consolidation<br />

phase and seeks, initially,<br />

the Indication of Origin. An agreement<br />

has been signed between the<br />

Ministry of Agriculture, Livestock and<br />

Food Supply (Mapa), the Federation<br />

of Agriculture and Livestock in<br />

Paraíba (Faepa) and the National<br />

Rural Learning Service (Senar-PB) for<br />

executing the process, which is supposed<br />

to be concluded by July <strong>2011</strong>.<br />

During this first half of the year, the<br />

producers are getting acquainted<br />

with the necessary Regulations and<br />

area limitations, under the responsibility<br />

of the Brazilian Institute of<br />

Geography and Statistics (IBGE).<br />

According to Manoel Octávio<br />

Silveira da Mota, one of the coordinators<br />

of the project, “the label<br />

represents the continuity of the crop<br />

in accordance with its origin and<br />

regional characteristics, besides creating<br />

a security network around the<br />

red rice, adding commercial value<br />

to it”. One of the great challenges<br />

of the project is to organize the production<br />

chain and the management<br />

systems.<br />

The collection of germ plasm<br />

samples across the Northeast, North<br />

and part of the Southeast came up<br />

with 26 different varieties. They<br />

give rise to the genetic material<br />

database, which is supposed to be<br />

the source for cultivars of good agronomic<br />

traits and better management<br />

technologies, to be generated<br />

by Embrapa. The corporation runs<br />

observation and experimentation<br />

units in Paraíba to transfer technologies<br />

to the crop. Two breeds were<br />

seeded in Fazenda Mocó, in Souza<br />

(PB) — the MNA PB 0405 and the<br />

MNA CH 0501 for trials, with good<br />

initial results and are poised to become<br />

commercial varieties. In <strong>2011</strong>,<br />

Embrapa Rice and Beans (GO) joined<br />

the project.<br />

57

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