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Why Game? 1 - TextFiles.com

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Hot Coffee Controversy<br />

M. O’Connor<br />

Dearest Rockstar;<br />

As you have realized by now, lying about<br />

secret stuff that’s easily uncovered is a public<br />

relations no-no. You end up looking shameful in<br />

the eyes of the public, especially when you sell<br />

material that some of your more advanced end-<br />

users pick through for fun, and trying to place<br />

blame on those modders in turn is even dumber.<br />

Your colleagues in the industry aren’t going to<br />

be too excited about jumping to your defense,<br />

and Mr. Lowenstein over at the Entertainment<br />

Software Association is going to hold you up as<br />

proof that their ratings system works.<br />

How you guys got caught with your pants<br />

down on this one will no doubt be covered in<br />

future PR classes, but the past is what it is, and<br />

you have bigger fish to fry.<br />

Most importantly, that ravenous pack<br />

of jackals and jackboots we call “politicians”<br />

- those guys currently lining up to feast on your<br />

bones - have been given a free pass to take as<br />

many stupid, ill-informed and immature rhe-<br />

torical cheap shots as they can possibly fit into<br />

three minutes on CNN. Senator Hillary Clinton<br />

is lining you guys up for a reaming by the FTC,<br />

and you’ve been handily equated with child mo-<br />

lesters and pornographers of the lowest sorts.<br />

You’ve helped set a new standard for non-<br />

Jack Thompson <strong>com</strong>mentators on the role of<br />

108 The <strong>Game</strong>r’s Quarter Issue #3<br />

video games in society. (Or more accurately, on<br />

the role of how saucy and somewhat tasteless<br />

games can help pols score points with the “what<br />

about the children?” brigade.) Aside from being<br />

dumb enough to lie about content that’s on ev-<br />

ery single one of the gazillions of copies of San<br />

Andreas you’ve sold, this is the only other thing<br />

you should be truly ashamed of.<br />

If I were a different kind of man, I’d quote<br />

Sun Tzu or something equally profound and<br />

contextually useless about warfare in pre-capi-<br />

talist societies. Or perhaps something from one<br />

of those semi-cultish retreat weekends that<br />

bankers go on, carpe diem crap wrapped in a<br />

few thousand dollars worth of fees. Instead, I<br />

will respectfully ask you to consider the follow-<br />

ing path. If you are bold, Rockstar (and Take<br />

Two Interactive and whomever else is currently<br />

sweating the financial fallout from this gaffe)<br />

can blaze an entirely new path in game retail-<br />

ing. Befitting my eurocentric cryptoracism, I will<br />

reference Niccolò Machiavelli, the original Italian<br />

Stallion (or, if you like, Sun Tzu with clams and<br />

marinara sauce).<br />

Embrace the Adults Only rating! Not for this<br />

reiteration of the Grand Theft Auto series, mind<br />

you. For now, embrace the path of The Prince<br />

and appear as timid as possible, without rolling<br />

over entirely for every lawsuit-toting moron<br />

headed your way. Engage in a public round of<br />

penitence and horsewhippings until things die<br />

down - then head back to the lab.<br />

The next edition of GTA will sell another

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