Why Game? 1 - TextFiles.com
Why Game? 1 - TextFiles.com
Why Game? 1 - TextFiles.com
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Hot Coffee Controversy<br />
M. O’Connor<br />
Dearest Rockstar;<br />
As you have realized by now, lying about<br />
secret stuff that’s easily uncovered is a public<br />
relations no-no. You end up looking shameful in<br />
the eyes of the public, especially when you sell<br />
material that some of your more advanced end-<br />
users pick through for fun, and trying to place<br />
blame on those modders in turn is even dumber.<br />
Your colleagues in the industry aren’t going to<br />
be too excited about jumping to your defense,<br />
and Mr. Lowenstein over at the Entertainment<br />
Software Association is going to hold you up as<br />
proof that their ratings system works.<br />
How you guys got caught with your pants<br />
down on this one will no doubt be covered in<br />
future PR classes, but the past is what it is, and<br />
you have bigger fish to fry.<br />
Most importantly, that ravenous pack<br />
of jackals and jackboots we call “politicians”<br />
- those guys currently lining up to feast on your<br />
bones - have been given a free pass to take as<br />
many stupid, ill-informed and immature rhe-<br />
torical cheap shots as they can possibly fit into<br />
three minutes on CNN. Senator Hillary Clinton<br />
is lining you guys up for a reaming by the FTC,<br />
and you’ve been handily equated with child mo-<br />
lesters and pornographers of the lowest sorts.<br />
You’ve helped set a new standard for non-<br />
Jack Thompson <strong>com</strong>mentators on the role of<br />
108 The <strong>Game</strong>r’s Quarter Issue #3<br />
video games in society. (Or more accurately, on<br />
the role of how saucy and somewhat tasteless<br />
games can help pols score points with the “what<br />
about the children?” brigade.) Aside from being<br />
dumb enough to lie about content that’s on ev-<br />
ery single one of the gazillions of copies of San<br />
Andreas you’ve sold, this is the only other thing<br />
you should be truly ashamed of.<br />
If I were a different kind of man, I’d quote<br />
Sun Tzu or something equally profound and<br />
contextually useless about warfare in pre-capi-<br />
talist societies. Or perhaps something from one<br />
of those semi-cultish retreat weekends that<br />
bankers go on, carpe diem crap wrapped in a<br />
few thousand dollars worth of fees. Instead, I<br />
will respectfully ask you to consider the follow-<br />
ing path. If you are bold, Rockstar (and Take<br />
Two Interactive and whomever else is currently<br />
sweating the financial fallout from this gaffe)<br />
can blaze an entirely new path in game retail-<br />
ing. Befitting my eurocentric cryptoracism, I will<br />
reference Niccolò Machiavelli, the original Italian<br />
Stallion (or, if you like, Sun Tzu with clams and<br />
marinara sauce).<br />
Embrace the Adults Only rating! Not for this<br />
reiteration of the Grand Theft Auto series, mind<br />
you. For now, embrace the path of The Prince<br />
and appear as timid as possible, without rolling<br />
over entirely for every lawsuit-toting moron<br />
headed your way. Engage in a public round of<br />
penitence and horsewhippings until things die<br />
down - then head back to the lab.<br />
The next edition of GTA will sell another