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Why Game? 1 - TextFiles.com

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simple yet rich design. Could a man grow to love<br />

Gundam because of a run-in with a Gundam<br />

model? Perhaps.<br />

Now, could a child grow to love Super Mario<br />

videogames because of a little plastic figurine of<br />

Super Mario? I wager that he could not. I wager<br />

that it just plain isn’t possible.<br />

I love SMB3 because of its nature of a<br />

videogame. I love it because of the care that<br />

evidently went into the placement of every<br />

bouncing enemy, moving platform, and bot-<br />

tomless pit. I love it because of the progression<br />

of its challenge. I love it because of the way it<br />

moves, not because of the way it looks while<br />

standing still. The producers of the movie “The<br />

Wizard” knew SMB3’s virtues extended as far as<br />

the way it played and moved.<br />

Mario himself, I couldn’t care less about.<br />

He’s little. He’s chubby. He’s got that stupid hat<br />

and those stupid overalls. Sure, we’re told he<br />

has the hat because he had the hat in Don-<br />

key Kong and he had the hat in Donkey Kong<br />

because they couldn’t afford to animate his hair.<br />

He has white gloves because otherwise he hands<br />

wouldn’t show up; he has suspenders because<br />

it makes it look like his arms are moving. Mario<br />

is a character that evolved into a Mickey-Mouse-<br />

y work of modern art from a single tiny sprite.<br />

That he remained unchanged from Donkey Kong<br />

until his latest appearance, in Dance Dance<br />

Revolution Starring Mario, is something we can<br />

attribute to either his owners’ sense of pride in<br />

the character or their refusal to make anything<br />

different. Nintendo has created and owned<br />

many brands in the past two decades. It has, at<br />

every opportunity, refused to not use something<br />

it owns (unless that something is Kid Icarus,<br />

though <strong>com</strong>e on, let’s stop kidding ourselves<br />

and forget about that one).<br />

<strong>Why</strong> do I feel this sudden animosity about<br />

Mario? Maybe it’s his current overpresence. In<br />

Mario DDR and Mario Baseball, as well as Mario<br />

Tennis and Mario Golf and Mario Party, we have<br />

opportunities to look at a three-dimensional,<br />

cleanly shaded Super Mario doing things like<br />

swinging golf clubs or tennis rackets, or running<br />

86 The <strong>Game</strong>r’s Quarter Issue #3<br />

on a treadmill as a means of entertaining party<br />

guests. It’s tacky. It’s not cute. And yet I know<br />

why it’s being done. By giving Mario a golf club<br />

and putting Camelot software in charge, we end<br />

up with a capable team of golf-game-makers<br />

making a golf game starring Mario, which will<br />

sell because it stars Mario. The games them-<br />

selves would be good even without Mario, which<br />

is crucial (except that new <strong>Game</strong>cube Mario Ten-<br />

nis game, which is a cheating son of a bitch):<br />

Mario is merely the wallpaper to assure people’s<br />

purchase. In the case of Mario Baseball, which is<br />

made by the Namco team that handles the Fam-<br />

ily Stadium Baseball series, the Mario characters<br />

are used to replace the series’ blander, trivial,<br />

generic characters. Anyone who would love the<br />

Family Stadium games despite their dead-bor-<br />

ing bobble-headed players would embrace Mario<br />

Baseball.<br />

Yet, what is Nintendo trying to do with<br />

Mario? What is he, to them? Is he a character?<br />

Or is he a brand? Or is he both?<br />

As a brand, he will never be as popular<br />

as Mickey Mouse. Mickey Mouse has cursed<br />

world thought for close to a century. It was<br />

rumored, back in the 1980s, that more kids<br />

recognized Super Mario than recognized Mickey<br />

Mouse. I think this has something to do with the<br />

videogames. The kids only knew Mario because<br />

they played the videogames. It was Nintendo<br />

of America that took the first steps down the<br />

path to the dark side with Super Mario Bros. 2;<br />

called “Doki Doki Panic” in Japan, it originally<br />

starred Arabian-nights-looking characters. It<br />

was designed by Shigeru Miyamoto and had an<br />

altogether bouncy enough vibe. So they added<br />

Mario characters - Mario, Luigi, the Princess, and<br />

Toad - and made them all look so bright and de-<br />

lightful that it could not be denied that this was<br />

a Mario game. SMB3 was a Mario game as well,<br />

and by the time Mario’s green dinosaur pal Yoshi<br />

was introduced in Super Mario World, Mario’s<br />

stardom was essentially over. Sure, he set the<br />

world on fire with Super Mario 64, though the<br />

conceptual gusto of that game is, even now, rat-<br />

ed higher than its execution. It is programmed

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