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Standard 8: Student Admissions and Retention<br />

Chapter 5<br />

Admissions, Retention, and Support<br />

The institution seeks to admit students whose interests, goals, and abilities are congruent<br />

with its mission and seeks to retain <strong>the</strong>m through <strong>the</strong> pursuit <strong>of</strong> <strong>the</strong> students’ educational<br />

goals.<br />

Standard 9: Student Support Services<br />

The institution provides student support services reasonably necessary to enable each<br />

student to achieve <strong>the</strong> institution’s goals for students.<br />

This chapter provides evidence <strong>of</strong> <strong>Keuka</strong> College’s compliance with Standard 8 and Standard 9.<br />

Congruent with its mission, <strong>Keuka</strong> recruits traditional, adult, and international students.<br />

Although <strong>the</strong> College faces a number <strong>of</strong> recruitment and enrollment challenges, <strong>the</strong> College has<br />

been largely successful in attracting students to four distinct formats, known as traditional oncampus<br />

(includes undergraduate, transfer and graduate programs), Accelerated Studies for<br />

Adults (ASAP), on-campus Global Education/International, and <strong>Keuka</strong> International Programs<br />

(China and Vietnam). As a tuition-dependent institution, <strong>Keuka</strong> has strategically expanded its<br />

student body beyond <strong>the</strong> traditional age population as a response to <strong>the</strong> declining high school<br />

student population in New York State and <strong>the</strong> Nor<strong>the</strong>ast, ensuring that necessary revenue goals<br />

are met. Tuition revenues are also supplemented by <strong>the</strong> Wertman Office <strong>of</strong> Distance Education<br />

(WODE), which primarily serves students in <strong>the</strong> ASAP Program who may need additional<br />

credits to meet prerequisite, liberal arts, or graduation requirements. These non-traditional<br />

formats have gained in significance since <strong>the</strong>ir inception, now accounting for one-third <strong>of</strong><br />

College tuition revenues, as seen in Chart 5.1 below.<br />

Chart 5.1 Gross Tuition Revenues 2011-2012<br />

$648,823<br />

$653,352<br />

(Gross) Tuition Revenues 2011-2012<br />

$9,558,070<br />

$23,247,444<br />

$2,254,983<br />

Traditional Program<br />

ASAP/WODE<br />

In-China Program<br />

In-Vietnam Program<br />

Global Education/<br />

International Students<br />

Page 1 <strong>of</strong> 39 Chapter 5: Admissions, Retention & Support

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