final version of the self-study document - Keuka College's Middle ...

administration identified three growth strategies: to initiate new majors and degree programs
consistent with the College's mission and values and responsive to societal needs; to establish
graduate programs that meet community needs; and to initiate off-campus, degree completion
programs to service full time working, non-traditional age students. The last two strategies
resulted in new academic programs or delivery systems that had not been previously offered by
the College.
Since the College’s implementation of the Accelerated Studies for Adults Program (ASAP) in
2001, it has continued to monitor and analyze the market for possible new majors and locations.
As a result, ASAP has significantly expanded its offerings and access across New York State,
thereby meeting or exceeding annual enrollment projections. Since 2002, the Accelerated Studies
for Adults Program has increased enrollment from 152 to 625 students (FTE), increased the
number of undergraduate programs offered from three undergraduate programs to four
undergraduate programs, increased from one graduate program to three graduate programs, and
increased the number of active NYS sites.
On the home campus, the Burke administration added new major programs and new minor fields
of study. Since 2002, the traditional home campus has Increased enrollment from 907 to 952
(headcount), increased the number of undergraduate programs from 29 to 30, and increased the
number of graduate programs from 2 to 4.
Enrollment expanded substantially in overseas programs, with Keuka providing a joint B.S.
Management degree to students at four sites in China and two in Vietnam. At each site, through
a transfer articulation agreement, the partner university provides 90 credits of Keuka Collegeapproved
courses, parallel to the curriculum taken by undergraduate students at the NYS home
campus, and Keuka College faculty deliver the remaining 30 hours of the campus business
curriculum. Although enrollment in the Keuka China Programs has declined from its highest
point of 4515 students (headcount) in 2007-2008 to 2711 students for 2012-2013, due to Chinese
government quotas for foreign partnerships, the programs recently begun in Hanoi (March 2010)
and Ho Chi Minh City (October 2011) have grown from 123 students headcount (28.7 FTE) to
605 students headcount (129 FTE). Under discussion is expansion of the B.S. Management
degree to the University of Danang, Danang City, in Vietnam, with expectations for submitting a
substantive change request to the Middle States Commission on Higher Education in spring
2013.
Of significance, too, is the increased presence of international students on campus. By working
with our Chinese and Vietnamese academic partners, the College has developed a recruitment
strategy for bringing select Keuka China Program (KCP) and Keuka Vietnam Program students
to campus as one-year exchange students or to study in the campus-based M.S. Management—
International Business program. For the 2012-2013 academic year, 54 students are participating
in the one-year exchange program, with another 25 students enrolled in the MSM-IB program.
Also, the Global Education Admissions team has developed recruitment plans for international
students from countries other than China and Vietnam as a further diversification strategy for
traditional, on-campus academic programs, with 17 students now hailing from 8 countries. These
international initiatives, part of the overall strategic growth plan, have broadened the global
perspective and understanding of the Keuka community in addition to improving the bottom line.
The final facet of the strategic growth plan—incorporating distance education delivery systems
and markets—has shown considerable promise, with the Wertman Office of Distance Education
Page 6 of 8 Introduction