final version of the self-study document - Keuka College's Middle ...

Table 2.1 Traditional Undergraduate Program
Number of Number of
Freshmen
to
Sophomore 6 Year
Total UG First Year Transfer Retention Graduation
Year Enrollment Students Students % Rate
2012-2013 952 244 49 73.9% 50.9%
2011-2012 970 262 66 70.9% 51.5%
2010-2011 943 267 75 68.1% 54.4%
2009-2010 913 253 67 62.9% 52.1%
2008-2009 934 270 66 68.9% 51.3%
2007-2008 935 274 71 64.0% 45.1%
2006-2007 940 232 75 69.8% 42.7%
2005-2006 944 268 68 72.6% 48.9%
2004-2005 934 248 68 72.9% 50%
2003-2004 937 244 59 69.7% 53.9%
2002-2003 907 198 78 70.8% 52.1%
The tuition discount rate also plays an important role in enrollment management. The
trend for the discount rate over the last 5 years has increased, as we see in Table 2.2:
Table 2.2 Tuition Discount Rate
Traditional UG
Incoming
Incoming
All
Freshmen
Transfers Undergraduates
2005-06 52.5% 28.1% 44.8%
2006-07 51.1% 28.5% 45.4%
2007-08 49.9% 28.2% 45.2%
2008-09 46.9% 32.4% 46.0%
2009-10 48.9% 33.8% 44.6%
2010-11 53.7% 35.9% 46.8%
2011-12 56.0% 35.2% 48.50%
2012-2013 53.9% 34.6% 48.9%
The rise in the discount rate has been a strategic decision made to compensate for the
financial difficulties of the students and their families struggling through the extended
economic downturn. This, however, is not ideal for the institution, and much work needs
to be done to lower the discount rate. Given the need to address the traditional student
discount rate and increase net tuition revenue, a financial aid consultant, Scannell & Kurz
Page 11 of 23 Chapter 2: Planning and Resources