final version of the self-study document - Keuka College's Middle ...

improved taxonomy and an enhanced site search function deliver information in a more
user friendly way. The College continues to review and update the website as needed to
keep pace with student expectations, and as such, has added an additional position in
2012 to assist the webmaster with this function.
B. Increased net revenue through fundraising.
In fiscal 2007-08, the Gifts & Grants revenue (all categories excluding the Ball Hall
Capital Campaign) was $2.0M. In fiscal 2011-2012, this figure was $3.0M. This goal
has been partially met. The report below identifies key aspects of Keuka’s fundraising
initiatives. (Appendix 2.24 Fundraising Totals)
1. In 2008, the $10M Ball Hall Capital Campaign was concluded successfully with the
complete renovation of Ball Hall, which is used for 3 floors of dormitory space and 2
floors of administrative offices.
2. The grant writing process has been developed through the support of the administration
and trustees, to expand from the College’s traditional concentration on development to
encompass four sectors for fundraising: 1) academic support, 2) infrastructure, 3)
programming, and 4) scholarships. In an effort to better inform the academic community
of the expanded goals, the Moodle course management system has been employed to
alert appropriate faculty and administration about identified donors, and to solicit their
participation in pursuing these opportunities. Examples of grants received include a
grant from the Dreyfus Foundation that was used for science equipment in the labs, the
JM McDonald Foundation that was used for the Academic Success at Keuka (ASK)
program, the George I. Alden Trust that funded an Occupational Lab for $43,000, and the
Booth-Ferris Foundation that funded the Pediatric Lab, Clinical Lab, and Driving
Simulator for $150,000 to support Occupational Therapy program outcomes.
3. In 2005 the College acquired a Title III Technology Grant for $1.8 M, which resulted in
improving educational technology tools and training throughout the campus. The grant
was a five-year grant that ended in 2010. A $500,000 educational technology
endowment was also created to fund future educational technology needs.
4. In 2010, Keuka entered into a partnership with lead agency University of Rochester, to
secure a federal grant and receive 25% of the funds for an on-campus DRIVE (Diversity,
Responsibility, Inclusion, Vision, and Experiential learning) Program, serving
developmentally-delayed 18 to 21 year-old special education students and providing a
completion certificate through the collaboration of the Yates County ARC, the Penn Yan
Central School District, and the College. The grant money does not represent an increase
to revenue, but does reimburse the College for DRIVE program expenses.
5. In the weak economy of the past few years, the College has been able to keep its donor
base stable, but finds that individual donations have decreased. The College has
responded in several ways to improve these results. The endowment was moved from a
passive to active fund management system with the switch to Commonfund in January of
2008. In addition, the Board of Trustees voted to pay off a long outstanding endowment
Page 17 of 23 Chapter 2: Planning and Resources