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INDUSTRIAL LAND IN A POST-INDUSTRIAL CITY District of ...

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<strong>District</strong> <strong>of</strong> Columbia Industrial Areas Study DC Office <strong>of</strong> Planning<br />

Prepared by Phillips Preiss Shapiro Associates, Inc.<br />

1.2 METHODOLOGY<br />

The findings and recommendations contained in this report are founded on a detailed and<br />

comprehensive methodology examining the <strong>District</strong>’s industrial lands from a land use,<br />

economic, and market perspective. The study “areas” for this report refer to blocks <strong>of</strong> land<br />

delineated by the DC Office <strong>of</strong> Planning (OP) to correspond roughly areas surrounding CM or M<br />

zoning or containing a concentration <strong>of</strong> industrial businesses and/or industrial land. OP further<br />

divided these areas into analytical sub-areas. 3 The accompanying Study Areas Map indicates<br />

each area and its OP-given name.<br />

The sub-areas provide the geographic organization for the land use analysis and for the specific<br />

recommendations. However, the methodology for the report went far beyond land use studies to<br />

incorporate the following tasks and investigations:<br />

Field surveys and mapping. Each <strong>of</strong> the delineated sub-areas was surveyed to identify<br />

existing land uses, major tenants, and other physical planning issues such as access,<br />

building typology, and intensity. Land uses and tenants were then mapped onto base<br />

maps showing building footprints and paved areas. The Office <strong>of</strong> Planning’s existing land<br />

use layer provided the surrounding land use context. (The Study Areas Map illustrates<br />

the <strong>District</strong>’s industrially zoned areas and shows the sub-area names).<br />

Opportunities and Constraints Analysis. Based on the field surveys and mapping, an<br />

Opportunities and Constraints matrix was prepared to assess particular attributes <strong>of</strong><br />

each industrially-zoned sub area. The purpose <strong>of</strong> this analysis was to provide qualitative<br />

bases for differentiating areas appropriate for PDR retention from areas suitable for land<br />

use change, as well as to suggest specific strategies aimed addressing identified issues.<br />

Scoring Matrix. After being surveyed, each sub-area was scored on criteria including<br />

adjacent land uses, access and circulation, parcel size, and existing PDR users to<br />

determine its overall fitness as an industrial area. This scoring exercise was meant to<br />

provide a quantitative basis for our findings.<br />

Industrial Users Survey. A survey <strong>of</strong> industrial users was mailed to every address<br />

located in an industrial zone. Almost 2,000 were mailed out, and several hundred were<br />

returned—182 in usable condition. The surveys asked questions regarding the nature <strong>of</strong><br />

the respondents business, their reasons for locating and remaining in the <strong>District</strong>, the<br />

importance <strong>of</strong> a <strong>District</strong> location to their business, relationship to the <strong>District</strong>’s economy,<br />

and their future plans for expansion or relocation<br />

Market analysis. An investigation <strong>of</strong> the market for industrial land and buildings was<br />

undertaken. The analysis included a review <strong>of</strong> market summary reports issued by large<br />

commercial real estate brokerages active in the region, such as CoStar; as well as<br />

3 These sub-areas are predominately zoned C-M or M in the City’s zoning ordinance, but in many cases<br />

they include areas zoned for residential or commercial use. The accompanying zoning maps indicate the<br />

precise zoning designations within each sub-area comprising this study.<br />

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