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INDUSTRIAL LAND IN A POST-INDUSTRIAL CITY District of ...

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<strong>District</strong> <strong>of</strong> Columbia Industrial Areas Study DC Office <strong>of</strong> Planning<br />

Prepared by Phillips Preiss Shapiro Associates, Inc.<br />

commercial district reflective <strong>of</strong> its current use. The Fort Lincoln area (Area 3) may eventually<br />

require a rezoning, depending upon its final use. However, with that use in flux, it would<br />

premature to specify here precisely what that zoning should be. Area 4 should retain its existing<br />

C-M zoning to ensure retention <strong>of</strong> this viable PDR corridor, although selective rezoning within<br />

the concentrations <strong>of</strong> other (mainly church related) uses may be appropriate with effective<br />

buffering.<br />

4.3.3 PHYSICAL DEVELOPMENT STRATEGIES<br />

Development in Area 1 should focus on the needs the big box retailers and major<br />

shipping/distribution uses. This includes making access to both Brentwood Road and Rhode<br />

Island Avenue easier and safer. PDR users in the central portion <strong>of</strong> Area 2 would benefit from<br />

land assemblage assistance and improvements in access to both New York Avenue and West<br />

Virginia Avenue. Interior roads are in poor condition, and should be improved.<br />

Further, the <strong>District</strong> may wish to take a leadership role in identifying reuse opportunities for the<br />

Hecht Building. The Economic Development White Paper prepared as a background study for<br />

the Comprehensive Plan recommends exploring a technology-intensive reuse strategy, and has<br />

this to say:<br />

The Hecht Building is an architectural landmark that also happens to <strong>of</strong>fer large floor<br />

plates, high load-bearing capacity, abundant daylighting, and a location on a major traffic<br />

arterial, adjacent to a fat internet backbone. Its combination <strong>of</strong> assets as well as its<br />

physical appearance is reminiscent <strong>of</strong> the Starrett-Lehigh building in Manhattan. The<br />

latter is much larger, at 2.3 million square feet, but like the Hecht Building sat partially<br />

utilized by industrial users for decades before being rediscovered by contemporary<br />

tenants looking for more than <strong>of</strong>fice space. The most notable tenant to occupy space in<br />

the building has been Martha Stewart International, which operates its Internet<br />

operation, photography studios, and more out <strong>of</strong> its space in the Starrett-Lehigh.<br />

A similar strategy may work for the Hecht Building, given the assets listed above. The<br />

building should prove endlessly adaptable. At its best, it could provide the type <strong>of</strong> space<br />

ideal for startups and other fast-changing businesses whose needs are not well served<br />

by traditional single-purpose <strong>of</strong>fice space. The high floor loads make it ideal for operating<br />

large numbers <strong>of</strong> computer servers, or combining <strong>of</strong>fices with distribution. The <strong>District</strong><br />

should therefore have in place zoning which permits an easy mixing <strong>of</strong> different uses<br />

and activities in the same building to encourage creative approaches to the reuse <strong>of</strong> this<br />

landmark.<br />

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