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ASEAN: Regional Trends in Economic Integration, Export ... - USITC

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Although <strong>in</strong>bound <strong>in</strong>vestment data specific to this <strong>in</strong>dustry segment are not available,<br />

<strong>in</strong>vestment statistics for broader aggregations with<strong>in</strong> the transport <strong>in</strong>dustry suggest that<br />

Thailand is the lead<strong>in</strong>g recipient of transport-related FDI <strong>in</strong> the <strong>ASEAN</strong> region. Thailand<br />

is not only an attractive <strong>in</strong>vestment site because of its large established automotive<br />

<strong>in</strong>dustry, technological and R&D capabilities, support network, and bus<strong>in</strong>ess-friendly<br />

atmosphere, but it also serves as a doorway to other markets via its trade agreements with<br />

Japan, Australia, New Zealand, and India. 88 Of total identified <strong>in</strong>vestments of $2.6 billion<br />

<strong>in</strong> the <strong>ASEAN</strong> automotive components sector s<strong>in</strong>ce 2003, <strong>in</strong>vestment <strong>in</strong> Thailand<br />

amounted to $1.6 billion, nearly 62 percent of the total with 114 projects. Vietnam came<br />

<strong>in</strong> second at $468 million with 27 projects. The total number of projects identified <strong>in</strong> the<br />

<strong>ASEAN</strong> region reached 189. 89<br />

Malaysia’s focus on its national car brands has made it a somewhat less attractive<br />

<strong>in</strong>vestment site for global auto parts manufacturers. It is too early to tell whether the<br />

recent changes to its automotive policy will encourage the type of <strong>in</strong>vestment Malaysia<br />

seeks <strong>in</strong> order to raise its competitiveness to the level of its neighbor, Thailand. 90 For<br />

example, Malaysia has been seek<strong>in</strong>g an <strong>in</strong>vestment partner for its automaker Proton but it<br />

has not been successful, <strong>in</strong> part because Proton <strong>in</strong>tends to keep its current suppliers and is<br />

reportedly not open to any new suppliers. 91<br />

Indonesia is considered by many to be a growth opportunity for the automotive <strong>in</strong>dustry,<br />

given that it has the region’s largest population (over 240 million) 92 and a relatively low<br />

rate of vehicle ownership. 93 The operat<strong>in</strong>g environment <strong>in</strong> the Philipp<strong>in</strong>es is open, but its<br />

<strong>in</strong>dustry is relatively small and lacks the economies of scale and range of capabilities that<br />

would attract significant levels of <strong>in</strong>vestment.<br />

By comparison, FDI from all sources <strong>in</strong> Ch<strong>in</strong>a’s transport equipment manufactur<strong>in</strong>g<br />

sector amounted to $2.6 billion <strong>in</strong> 2007 alone, from a total of 1,242 projects. 94 Although<br />

not directly comparable, these FDI data clearly highlight the preem<strong>in</strong>ent role played by<br />

Ch<strong>in</strong>a’s automotive sector <strong>in</strong> attract<strong>in</strong>g FDI relative to that of the <strong>ASEAN</strong> region. Its<br />

dom<strong>in</strong>ance has likely “sent a clear message that <strong>ASEAN</strong> needs to act like a s<strong>in</strong>gle<br />

country, provid<strong>in</strong>g economies of scale to compete for those <strong>in</strong>vestment dollars.” 95<br />

Trade Facilitation, Logistics Services, and E-Commerce<br />

Improved trade facilitation, logistics, and e-commerce are all important to the greater<br />

competitiveness of the <strong>ASEAN</strong> auto parts <strong>in</strong>dustry. Advancement <strong>in</strong> these areas,<br />

however, does not appear to be mov<strong>in</strong>g rapidly and rema<strong>in</strong>s problematic <strong>in</strong> certa<strong>in</strong><br />

countries, accord<strong>in</strong>g to some sources.<br />

88 ASIAtalk, “Thai Auto-Electronics Spark Investment,” August 2008.<br />

89 Data collected by <strong>USITC</strong> staff from FDIMarkets database (accessed January 10, 2010).<br />

90 The Japan Automotive Digest, “Malaysia Opens Auto Industry,” November 2, 2009, 4.<br />

91 Industry official, <strong>in</strong>terview by <strong>USITC</strong> staff, Kuala Lumpur, March 11, 2010.<br />

92 CIA, The World Factbook: Indonesia, April 21, 2010.<br />

93 The vehicle ownership rate <strong>in</strong> Indonesia is estimated at 2.8 units per 100 people, compared to 4 units<br />

per 100 people <strong>in</strong> Thailand and 28 units per 100 people <strong>in</strong> Malaysia. EIU, Indonesia: Automotive Report,<br />

September 21, 2009.<br />

94 Invest <strong>in</strong> Ch<strong>in</strong>a database (accessed January 20, 2010).<br />

95 Chrysler, “New <strong>ASEAN</strong>-Ch<strong>in</strong>a Trade Pact,” February 11, 2010.<br />

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