ASEAN: Regional Trends in Economic Integration, Export ... - USITC

encouraged adoption of RosettaNet, and to date, Singapore, Malaysia, Thailand, and the
Philippines have joined the United States, Australia, China, Japan, Korea, and Taiwan in
establishing regional affiliate offices to support implementation of RosettaNet
standards. 104 The Malaysian government has been particularly active in providing grants
to small and medium-sized suppliers to enable them to adopt RosettaNet standards. 105
Regionwide, one of the measures listed in the electronics sector Roadmap is to
“institutionalize” RosettaNet, but the purpose of this measure was to establish the
software for application to customs procedures (exchange of trade documents) rather than
promote its use between firms in the private sector. 106 RosettaNet is an example of private
sector-led e-commerce efforts in ASEAN and underscores the importance of measures
that integrate ASEAN producers into the global computer supply chain for improving
competitiveness in the region.
104 RosettaNet Web site, http://www.rosettanet.org/ (accessed May 7, 2010).
105 Ernst, “Global Production Networks in East Asia’s Electronics Industry and Upgrading Prospects in
Malaysia,” in Global Production Networking and Technological Change in East Asia, ed. Yusuf, Altaf, and
Nabeshima (Washington, D.C.: World Bank and Oxford University Press, 2004), 138.
106 Santiago, “Development of ASEAN Framework for Trade Negotiations: Electronics Industry” (paper
for the United States Agency for International Development, March 2007), 22.
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