ASEAN: Regional Trends in Economic Integration, Export ... - USITC
ASEAN: Regional Trends in Economic Integration, Export ... - USITC
ASEAN: Regional Trends in Economic Integration, Export ... - USITC
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TABLE 1.2 <strong>Export</strong> Competitiveness Factors<br />
Demand and competitiveness:<br />
Demand-side factors:<br />
Grow<strong>in</strong>g demand <strong>in</strong> a group of countries engaged <strong>in</strong><br />
an economic arrangement may benefit imports from<br />
outside the region. But it may also benefit specific<br />
exporters located <strong>in</strong>side the region, to the extent that<br />
those exporters have an advantage <strong>in</strong> supply<strong>in</strong>g<br />
products with specific attributes that consumers value.<br />
<br />
<br />
<br />
<br />
<br />
<br />
Grow<strong>in</strong>g demand for f<strong>in</strong>al products that<br />
drives higher demand for <strong>in</strong>termediate<br />
products<br />
Changes <strong>in</strong> consumer tastes and<br />
preferences<br />
New standards or quality requirements<br />
Consumer concerns, such as the<br />
environment, fair trade, and labor protections<br />
Market<strong>in</strong>g practices<br />
Channels of distribution<br />
Supply and competitiveness:<br />
Supply-side factors:<br />
Lower production costs and/or <strong>in</strong>creased firm<br />
productivity improve the ability of exporters to supply<br />
specific products at the lowest cost.<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Production costs (such as purchased <strong>in</strong>puts,<br />
labor, and capital costs)<br />
Labor productivity<br />
Investment<br />
Capacity utilization<br />
Infrastructure<br />
Proximity to the market<br />
Product <strong>in</strong>novation and entrepreneurial<br />
ability<br />
Industry structure (such as concentration or<br />
vertical and horizontal <strong>in</strong>tegration)<br />
Exchange rates:<br />
Exchange rate volatility and changes <strong>in</strong> the “real”<br />
exchange rate can affect export competitiveness.<br />
<br />
<br />
Exchange rate volatility <strong>in</strong>creases risk from<br />
export<strong>in</strong>g and may deter producers from<br />
enter<strong>in</strong>g the export market. It may also<br />
<strong>in</strong>duce buyers to switch sources of supply.<br />
An <strong>in</strong>crease <strong>in</strong> a country’s real exchange<br />
rate, observed <strong>in</strong> changes <strong>in</strong> the relationship<br />
between domestic and foreign prices for the<br />
same goods, means that its exports may<br />
become more expensive than compet<strong>in</strong>g<br />
products <strong>in</strong> foreign markets.<br />
Sources: WEF, Global Competitiveness Report 2009-2010; <strong>USITC</strong>, Wood Floor<strong>in</strong>g and Hardwood Plywood,<br />
2008, 6-2; other factors compiled by <strong>USITC</strong> staff.<br />
Inbound Investment<br />
Accord<strong>in</strong>g to the AEC Bluepr<strong>in</strong>t, “[s]usta<strong>in</strong>ed <strong>in</strong>flows of new <strong>in</strong>vestments and<br />
re<strong>in</strong>vestments will promote and ensure dynamic development of <strong>ASEAN</strong> economies.” 13<br />
In general, <strong>in</strong>bound <strong>in</strong>vestment is calculated by measur<strong>in</strong>g direct <strong>in</strong>vestment (which<br />
<strong>in</strong>dicates a last<strong>in</strong>g <strong>in</strong>terest <strong>in</strong> a foreign bus<strong>in</strong>ess enterprise), as opposed to portfolio<br />
<strong>in</strong>vestment (box 1.1).<br />
13 <strong>ASEAN</strong>, “<strong>ASEAN</strong> <strong>Economic</strong> Community Bluepr<strong>in</strong>t,” November 20, 2007, section II.A3.<br />
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