Essays on supplier responsiveness and buyer firm value - Nyenrode ...

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PREFACE Oscar Wilde once said, “I am not young enough to know everything.” As my life progresses I see more truth in this statement. My life illustrates how a formerly self-professed know-it-all eventually realized that there is always much to learn. Beginning with my school days, when I believed I knew everything, and my belief was not without merit, after all, my sources were indisputable: Disney and DC comics. This belief in my knowledge was still with me at the start of my PhD. I believed back then that I would revolutionize marketing, but alas, then I met the arch nemesis of every PhD candidate, the critics. Critics who knew the field better than I ever imagined they would. Indeed, every step of the PhD process has been humbling as I realized there was so little I knew. So the question some of you might ask is what do I know now? I know that without the help of my supervisor Henry Robben and co-supervisor Kees Van Montford my thesis would never have been completed. Their support has been unwavering and to them I am greatly indebted. Henry and Kees, I couldn’t have asked for better supervisors. Henry you truly are a marketing guru! And Kees you are a statistician par excellence! I will miss the time spent in long discussions with the both of you about my PhD. I know that without the help extended to me by Kitty Koleijmier I would not have completed this PhD. To her I am extremely thankful. In addition, I owe a great deal to Ed Peelen as he never refused to help me, despite the fact I wasn’t his PhD student! I am also obliged to Henry’s dear friend Peter Gouw. Peter, thank you for all the help with the data in the PhD process! I know that it was not only faculty members who helped me complete my dissertation, but also many others who supported me throughout the process. If I was to rank them, I think my brother Fasi Zaka would be on the top of the list. He believed in me when I didn’t believe in myself and he was instrumental in prodding and cajoling me on a flight back to The Netherlands from Pakistan when I was thinking of quitting my PhD. I am also grateful for all the financial support he has provided me throughout my life. Though, I must add, that being his brother I hope he never asks me to repay him. I am beholden to my mother who has always supported me. I know that I have bothered her unduly at times when the stress of the PhD overwhelmed me, and for that I seek her forgiveness. I would never have loved education so much if it were not for her proselytization that I must always strive to ameliorate myself. I would also like to thank my father for his moral support. In addition, I am also grateful to my maternal uncle Amin Jan (Meno Mama) whose constant support to me and my family has been unswerving. Though there are many other relatives I could thank, I will briefly name the most important ones, namely: Abdul Karim Jan Khan, Gul Rang Bibi, Nazli Ayub, Saleem Jan Khan, Asif Ayub, Ihsanullah Kaka, Ali Ayub, Anwar Ayub, beloved Junaid (the last true Khan of Uthmanzai), and Kunat Jan. I am also grateful to all my friends and colleagues in The Netherlands, Pakistan, and the U.S. Especially, Dr.Cyrus M.D. and Dr.Asad M.D., the two people who inspired me to get a ‘doctor’ title. Even though Cyrus may never agree that I’m a real doctor, however, I think we should agree to disagree. I am also grateful to Nies and Javed Khan for all their encouragement and help. Most importantly, I would like to acknowledge he who needs no mention, Almighty God. I know that He has blessed me with more than I could ever ask for in this life. I pray that the
Almighty continues to shower me with His mercy and allows me to serve my fellow human beings.
Page 2 and 3: ISBN 978-90-8980-055-8 © M. Abrahi
Page 4 and 5: Examination Committee Supervisor: P
Page 6 and 7: 2.3 DEVELOPMENT OF THE CONCEPTUAL M
Page 8 and 9: 5.1 RESEARCH FINDINGS 114 5.2 OVERA
Page 10 and 11: List of Tables Table 2.1 Representa
Page 14 and 15: Chapter 1 Introduction to the Thesi
Page 16 and 17: Figure 1.1 Mckinsey Survey Results
Page 18 and 19: 1.4 Scope PhD thesis This thesis fo
Page 20 and 21: Netherlands. We used the maximum li
Page 22 and 23: 2.1 Introduction A central tenant o
Page 24 and 25: only provide an assessment of the s
Page 26 and 27: Table 2.1 highlights several promin
Page 28 and 29: other hand, they later argue that m
Page 30 and 31: Therefore, there is a convergence i
Page 32 and 33: usiness performance, firms need to
Page 34 and 35: means is that the more better a str
Page 36 and 37: Supplier responsiveness or market o
Page 38 and 39: Naryandas, 1995). Further, idiosync
Page 40 and 41: They might also include the ease wi
Page 42 and 43: they ask about intimate supplier in
Page 44 and 45: Table 2.2 Modified Items of the MAR
Page 46: Table 2.2 Modified Items of the MAR
Page 49 and 50: market intelligence, offering flexi
Page 51 and 52: We considered several scales before
Page 53 and 54: Table 2.7 Component Matrix Buyer Sa
Page 55 and 56: een monitored to make sure they gav
Page 57 and 58: satisfaction and strategic supplier
Page 59 and 60: 2.5 Measurement Model For creating
Page 61 and 62: In the third step, we used maximum
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incremental fit index (IFI) is one
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ange of 100-150 (Hair et al., 2006,
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indicator that has a link to custom
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and strengths and their stock marke
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accompanies any innovation, accordi
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important finding because it provid
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3.1 Introduction The Netherlands, d
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possibility that firm size may infl
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Figure 3.1 The Netherlands and Unit
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comprehensive agreement on each oth
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Why do we pay more for an orange wi
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constructs, for cross-cultural fact
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will discuss the SEM analysis of th
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BFV Hypothesis 4 IdRR->SBV Hypothes
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products. Overall, the effects of s
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more diverse comparison. China is a
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Chapter 4 The Quest for Performance
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insurance premiums. Hence, perceptu
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theoretical contribution regarding
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should reinforce objective measures
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Table 4.2 Standardized Regression W
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Table 4.5 SEM Results Construct Dir
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4.7 Discussion We start this discus
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Jaowrski and Kohli (1993) provided
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Using the findings of our current s
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iii) iv) Indeed, there may not be m
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uyer firm performance through a ser
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specifically highlighted the import
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5.5 Practical Implications From a m
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Summary in English This dissertatio
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is that, when developing marketing
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isk by 0.98 standard deviations. Su
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collectivist culture and a Confucia
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Overwegende dat Verhoef en Leeflang
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van de waarde te communiceren dat d
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erkennen dat dit niet altijd een mo
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ij de vraag of cultureel risico voo
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Businessweek. (2012). S&P/BusinessW
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-industry-09012011.html Grewal, R.,
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Langerak, F. (2001). Effects of mar
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Quelch, J. (2007). How to brand an
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Verhoef, P. C., & Leeflang, P. S. H
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1. The name of the company where yo
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9.The supplier seems to have good i
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17. The supplier takes a very long
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25. If the supplier were to find ou
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33.Does your strategic supplier als
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41.To what degree do those specific
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Supplier Brand Value 51.How likely
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Appendix B Scatter Plot Diagrams fo
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163
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