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Essays on supplier responsiveness and buyer firm value - Nyenrode ...

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13. A lot of the informal c<strong>on</strong>versati<strong>on</strong>s with our <strong>supplier</strong>s c<strong>on</strong>cern the market c<strong>on</strong>diti<strong>on</strong>s<br />

<strong>and</strong> our competitors’ strategies.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

14. The <strong>supplier</strong> is slow to detect fundamental shifts in our industry (e.g., competiti<strong>on</strong>,<br />

technology, regulati<strong>on</strong>).<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

15. The <strong>supplier</strong> provides us with periodic market intelligence (e.g. newsletters <strong>and</strong><br />

reports) with c<strong>on</strong>tent of interest to many cross-functi<strong>on</strong>al departments within our <strong>firm</strong>.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

16. We simply need to communicate our needs to <strong>on</strong>e of the various functi<strong>on</strong>al<br />

departments (e.g., marketing, manufacturing, operati<strong>on</strong>s, finance) <strong>and</strong> every<strong>on</strong>e<br />

c<strong>on</strong>cerned (cross functi<strong>on</strong>ally) within the <strong>supplier</strong>’s <strong>firm</strong> will be immediately updated <strong>on</strong><br />

our new situati<strong>on</strong>.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

150

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