Essays on supplier responsiveness and buyer firm value - Nyenrode ...
Essays on supplier responsiveness and buyer firm value - Nyenrode ...
Essays on supplier responsiveness and buyer firm value - Nyenrode ...
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Table 2.6<br />
List of Modified Satisfacti<strong>on</strong> Items<br />
Original Item<br />
Dwyer <strong>and</strong> Gassenheimer (1992)<br />
1.Profits generated from manufacturer's<br />
(A, B, C) product lines.<br />
Modified Items<br />
How satisfied are you with the profits<br />
generated from carrying the <strong>supplier</strong>’s<br />
products lines, if any?<br />
2.Overall manner in which you were treated by the<br />
manufacturer's regi<strong>on</strong>al office or headquarters.<br />
3.Overall “sales support”/relati<strong>on</strong>ship with<br />
the manufacturer's local sales representative.<br />
4.New product market opportunities that the<br />
manufacturer provides you.<br />
How satisfied are you with the overall<br />
manner with which the strategic<br />
<strong>supplier</strong>’s representatives (regi<strong>on</strong>al<br />
or head office) treat you?<br />
How satisfied are you with the sales<br />
support provided by the manufacturer's<br />
local sales representative?<br />
How satisfied are you with the new<br />
product market opportunities the<br />
<strong>supplier</strong> provides you?<br />
5.Sales growth potential from carrying manufacturer's produHow satisfied are you with the sales growth potential from<br />
lines.<br />
carrying the <strong>supplier</strong>’s products lines, if any?<br />
6.Fairness <strong>and</strong> h<strong>on</strong>esty of the<br />
manufacturer.<br />
7. Interest <strong>and</strong> c<strong>on</strong>cern manufacturer has<br />
displayed in helping you to accomplish your<br />
goals <strong>and</strong> objectives.<br />
How satisfied are you with this<br />
<strong>supplier</strong>’s overall fairness <strong>and</strong> h<strong>on</strong>esty<br />
while dealing with you?<br />
How satisfied are you with the<br />
interest <strong>and</strong> c<strong>on</strong>cern that this <strong>supplier</strong> has in<br />
helping you meet your objectives?<br />
We analyzed the satisfacti<strong>on</strong> scale by means of a principal comp<strong>on</strong>ent factor analysis.<br />
The factor analysis gave us <strong>on</strong>e factor, <strong>and</strong> therefore, SPSS 17 gave us the message that a<br />
Varimax rotati<strong>on</strong> was not possible with <strong>on</strong>e comp<strong>on</strong>ent. The scale is very good with a KMO of<br />
0.909 <strong>and</strong> qualifies <strong>on</strong> the Bartlett’s test of sphericity. The results are presented in Table 2.7.<br />
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