Essays on supplier responsiveness and buyer firm value - Nyenrode ...

Table of Contents
CHAPTER 1 14
1.1 INTRODUCTION 14
1.2 OUTLINE OF THE DISSERTATION 14
1.3 RESEARCH QUESTIONS 15
1.4 SCOPE PHD THESIS 18
1.5 RESEARCH METHODOLOGY BASED ON THE RESEARCH QUESTIONS 18
1.5.1 Sample and data collection 19
1.6 DATA ANALYSIS 19
1.6.1 Data analysis, Chapter 2 19
1.6.2 Data analysis, Chapter 3 19
1.6.3 Data analysis, Chapter 4 20
1.7 LIMITATIONS 20
CHAPTER 2 21
2.1 INTRODUCTION 22
2.2 MARKET ORIENTATION 25
2.2.1 Cultural Perspective of Market Orientation 26
2.2.2 Can a Culture be Developed? Is it Within Management’s Control 27
2.2.3 The Cultural Perspective of Market Orientation and the Ability to Take Risks 27
2.2.4 A Cultural Perspective of Market Orientation and Innovation 28
2.2.5 What Do We Learn from the Cultural Perspective of Market Orientation? 28
2.2.6 The Process-Based View of Market Orientation 29
2.2.7 Business-to-Business Market Orientation 30
2.2.8 Moderators of the Market Orientation-Performance Link 30
2.2.9 What We Learn from the Prior Studies of Market Orientation 32
2.2.10 Market Orientation and Marketing Accountability 32
2.2.11 Measuring the Marketing Orientation – Finance Link 33
2.2.12 Contributions 33