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Essays on supplier responsiveness and buyer firm value - Nyenrode ...

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Supplier Br<strong>and</strong> Value<br />

51.How likely are you to repurchase from these <strong>supplier</strong>s?<br />

Extremely<br />

likely<br />

Likely Neutral Unlikely Extremely<br />

unlikely<br />

Scale: Extremely likely =1, Likely=2, Neutral=3, Unlikely=4, Extremely<br />

unlikely=5<br />

52.How likely are you to tolerate a price increase by your strategic <strong>supplier</strong>?<br />

Extremely<br />

tolerant<br />

Tolerant Neutral Intolerant Extremely<br />

intolerant<br />

Scale: Extremely tolerant =1, Tolerant=2, Neutral=3, Intolerant=4, Extremely<br />

intolerant=5<br />

53. To what extend does being associated with the strategic <strong>supplier</strong>’s br<strong>and</strong> give you<br />

leverage with your customers?<br />

Highly<br />

positive<br />

Positive Neutral Negative Highly<br />

negative<br />

Scale: Highly positive =1, Positive =2, Neutral=3, Negative =4, Highly negative=5<br />

Buyer Firm Value<br />

54.To what extent will your strategic <strong>supplier</strong> influence your future cash flow growth?<br />

Extremely<br />

positive<br />

influence<br />

Positive<br />

influence<br />

Neutral<br />

Negative<br />

influence<br />

Extremely<br />

negative<br />

influence<br />

Scale: Extremely positive influence =1, Positive influence=2, Neutral=3, Negative<br />

influence=4, Extremely negative influence=5<br />

159

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