Essays on supplier responsiveness and buyer firm value - Nyenrode ...
Essays on supplier responsiveness and buyer firm value - Nyenrode ...
Essays on supplier responsiveness and buyer firm value - Nyenrode ...
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21. The <strong>supplier</strong>'s resp<strong>on</strong>se to us is often not aligned with our needs because of internal<br />
<strong>supplier</strong> <strong>firm</strong> politics.<br />
Extremely<br />
agree<br />
Agree Neutral Disagree Extremely<br />
disagree<br />
Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />
disagree=5<br />
22. If the <strong>supplier</strong>'s major competitor were to launch an intensive campaign targeted at<br />
you, then the <strong>supplier</strong> would normally implement a counter campaign directed towards<br />
you.<br />
Extremely<br />
agree<br />
Agree Neutral Disagree Extremely<br />
disagree<br />
Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />
disagree=5<br />
23.The <strong>supplier</strong>s do not heed your complaints.<br />
Extremely<br />
agree<br />
Agree Neutral Disagree Extremely<br />
disagree<br />
Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />
disagree=5<br />
24. The <strong>supplier</strong> sometimes has excellent marketing plans, but they seem to be<br />
implemented too slowly or too late.<br />
Extremely<br />
agree<br />
Agree Neutral Disagree Extremely<br />
disagree<br />
Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />
disagree=5<br />
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