Essays on supplier responsiveness and buyer firm value - Nyenrode ...

Table 2.2
Modified Items of the MARKOR Scale (Continued)
Original Item
Need and Reason for
change of item
Revised Item
The question needed to be
reworded to include the
customer’s perspective
about the supplier.
11. A lot of informal “hall talk”
in this business concerns our
competitors’ tactics or strategy.
12. We have interdepartmental
meetings at least once a quarter to
discuss market trends and
developments.
13. Marketing personnel in
our business unit spend more
time discussing customers’ future
needs with other functional
departments.
A lot of the informal conversations
with our suppliers concern the
market conditions and our
competitors’ strategies.
14. Our business unit periodically
circulates documents
(e.g. reports and newsletters) that
provide information on our customers.
15. When something important
happens to a major market
customer, the whole business
unit knows about it within a
short period of time.
16. Data on customer satisfaction
are disseminated at all levels in
this business unit on a regular
basis.
17. There is a minimum
communication between
marketing and manufacturing
departments concerning market
developments. (R)
18. When one department finds out
something important about
Competitors, it is slow to alert other
departments. (R)
The question needed to be
reworded to include the
customer’s perspective
about the supplier.
The question needed to be
reworded to include the
customer’s perspective
about the supplier.
The supplier provides us with
periodic market intelligence
(e.g. newsletters and reports) with
content of interest to many
cross-functional departments
within our firm.
We simply need to communicate our
needs to one of the various functional
departments (e.g., marketing,
manufacturing, operations, finance)
and everyone concerned (cross
functionally) within the supplier’s
firm will be immediately updated on
our new situation.
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