Essays on supplier responsiveness and buyer firm value - Nyenrode ...
Essays on supplier responsiveness and buyer firm value - Nyenrode ...
Essays on supplier responsiveness and buyer firm value - Nyenrode ...
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41.To what degree do those specific investments make it difficult for the strategic<br />
<strong>supplier</strong> to end their relati<strong>on</strong>ship with you?<br />
Very<br />
difficult<br />
Moderately<br />
Difficult<br />
Neutral<br />
Moderately<br />
easy<br />
Highly<br />
easy<br />
Scale: Very difficult =5, Moderately difficult=4, Neutral=3, Moderately easy=2, Highly<br />
easy=1<br />
Buyer Satisfacti<strong>on</strong><br />
42. How satisfied are you with the profits generated from carrying the <strong>supplier</strong>’s<br />
products lines, if any?<br />
Highly<br />
satisfied<br />
Satisfied Neutral Dissatisfied Highly<br />
dissatisfied<br />
Scale: Highly Satisfied =1, Satisfied=2, Neutral=3, Satisfied=4, Dissatisfied=5<br />
43. How satisfied are you with the overall manner with which the strategic<br />
<strong>supplier</strong>’s representatives (regi<strong>on</strong>al or head office) treat you?<br />
Highly<br />
satisfied<br />
Satisfied Neutral Dissatisfied Highly<br />
dissatisfied<br />
Scale: Highly Satisfied =1, Satisfied=2, Neutral=3, Satisfied=4, Dissatisfied=5<br />
44. How satisfied are you with the sales support provided by the manufacturer's<br />
local sales representative?<br />
Highly<br />
satisfied<br />
Satisfied Neutral Dissatisfied Highly<br />
dissatisfied<br />
Scale: Highly Satisfied =1, Satisfied=2, Neutral=3, Satisfied=4, Dissatisfied=5<br />
45. How satisfied are you with the new product market opportunities the<br />
<strong>supplier</strong> provides you?<br />
Highly<br />
satisfied<br />
Satisfied Neutral Dissatisfied Highly<br />
dissatisfied<br />
Scale: Highly Satisfied =1, Satisfied=2, Neutral=3, Satisfied=4, Dissatisfied=5<br />
157