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Essays on supplier responsiveness and buyer firm value - Nyenrode ...

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17. The <strong>supplier</strong> takes a very l<strong>on</strong>g time to resp<strong>on</strong>d to changes in their competitors’<br />

pricing strategies.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

18. For <strong>on</strong>e reas<strong>on</strong> or another, the <strong>supplier</strong> tends to ignore changes in your product or<br />

service needs.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

19. The <strong>supplier</strong> seems to be driven by the customers (your) perspective in new product<br />

development efforts.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

20. The <strong>supplier</strong>'s business plans seem to be driven more by technological advances than<br />

by market research.<br />

Extremely<br />

agree<br />

Agree Neutral Disagree Extremely<br />

disagree<br />

Scale: Extremely agree =1, Agree=2, Neutral=3, Disagree=4, Extremely<br />

disagree=5<br />

151

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