Bangladesh - Belgium

Citizens’ Voice and Accountability Evaluation – Bangladesh Country Case Study
Model of change
Assumptions Activities Outputs Outcomes
Gender equality in the
household impacts on
development
Changing behaviour
means changing everyday
beliefs and demystifying
values and norms that
support domestic violence;
“Unless people see this as
a problem (for them) then
they won’t try to change”
1) this is a problem for you
2) you have the potential
to change it
3) we can offer some
alternatives PPeace,
To , sustain the cumulative
changes in individual
behaviour, you need to
change the enabling
environment by bringing a
group of people together.
This creates an “informal
social security system” to
sustain the change
Campaign models change on
tackling both formal and
informal institutional
structures:
Targeting law on domestic
violence
Enlisting and supporting
“change makers”
Encouraging grassroots
social change and
mobilisation
• Change makers enlisted
• Materials:
• Children's booklets –
very popular
• Booklets targeted at
women (challenging
self-blame mentality)
• 26 episodes TV series
[NB Govt now producing
its own Public Service
Awareness (PBA)] +
jingles (drama, singing),
85 minute tele-film
• A growing army of
change makers
• Networks built
• Awareness built
• Reduced incidence
of domestic
violence
• Improvements in
development
outcomes
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