Bangladesh - Belgium

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Citizens’ Voice and Accountability Evaluation – <strong>Bangladesh</strong> Country Case Study Model of change Assumptions Activities Outputs Outcomes Gender equality in the household impacts on development Changing behaviour means changing everyday beliefs and demystifying values and norms that support domestic violence; “Unless people see this as a problem (for them) then they won’t try to change” 1) this is a problem for you 2) you have the potential to change it 3) we can offer some alternatives PPeace, To , sustain the cumulative changes in individual behaviour, you need to change the enabling environment by bringing a group of people together. This creates an “informal social security system” to sustain the change Campaign models change on tackling both formal and informal institutional structures: Targeting law on domestic violence Enlisting and supporting “change makers” Encouraging grassroots social change and mobilisation • Change makers enlisted • Materials: • Children's booklets – very popular • Booklets targeted at women (challenging self-blame mentality) • 26 episodes TV series [NB Govt now producing its own Public Service Awareness (PBA)] + jingles (drama, singing), 85 minute tele-film • A growing army of change makers • Networks built • Awareness built • Reduced incidence of domestic violence • Improvements in development outcomes 128
IV Relevant Primary and Secondary data collected during the field work Documents We Can, 2007. “We Can” Campaign; Annual Report, 2006-07 Steps, 2006. Gender and Development Alliance: Activity Report 2006 Steps, 2007. Conference Report WE CAN has a lot of case studies on reducing violence against women, but they do not have any statistical information. Interviews/Focus Groups M B Akhter, Gender Programme Coordinator, <strong>Bangladesh</strong> programme Md. Habibullah Bahar, Director, Manab Mukti Sangstha (MMS) NGO Partner) Rekha Saha, Director, Steps (NGO Partner) Ferdinand Pereira, Sr. Programme Officer, Steps (NGO Partner) 129
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Bangladesh - Belgium

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