Boxoffice-May.03.1952
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James Nicholson, General Manager,<br />
Academies of Proven Hits, Los Angeles, Calif.<br />
says: ttj^^ well-stocked concessions<br />
in all our theaters include<br />
chewing gum. It keeps customers<br />
contented and nets nice profits,'<br />
Yes...Chewmg Gum Improves<br />
Your Profit Picture!<br />
It Pays To Display and Sell<br />
Your Patrons' Favorite Brands<br />
# It's a "good, old American custom" to<br />
chew gum at the movies. Millions of moviegoers<br />
like chewing gum because it helps them<br />
relax— and because it freshens the taste and<br />
sweetens the breath after they've had a<br />
snack or treat from the refreshment counter.<br />
Take advantage of the popularity of chewing<br />
gum. Get your share of this profitable<br />
business by displaying fast-selling Wrigley's<br />
Spearmint, Doublemint, "Juicy Fruit" and<br />
other well-known, top-selling brands. It's an<br />
easy way to increase your concession profits.<br />
r-^7>£.<br />
AC. 123<br />
BOXOFFICE May 3, 1952 21
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