Boxoffice-May.03.1952

HIGH TO HOUmo T
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The Skies Are
Bright With
M-G-M Hits!
"BELIEVING IS
ENTHUSING"
"Since the exhibitors making this
trip will be representative of all
exhibitor groups their report to
fellow showmen can have widespread
influence. Let the enthusiasm
flow through to the public and the
pay-off will be substantially evidenced
at the box-office.
—Ediforial in
BOXOFFICE MAGAZINE
ii
LEO SCORES AGAIN
>>
'A foreward step to better understanding
between the source of the
product and the purveyors of entertainment
to the theatre going public.
What better means to a spirit of
understanding than to get together
and look at the product which is the
bloodjbone and sinew of the business."
—Editorial in SHOWMEN'S TRADE REVIEW
"SEEING IS
BELIEVING"
"A most dramatic and unprecedented
move. Leo is extremely proud of such
product as 'Scaramouche', 'Ivanhoe',
The Merry Widow', 'Lovely to Look
At', Tat and Mike' as well as other
films. Metro says 'Seeing Is Believing.'
They are going to let the product
speak for itself. The optimism which
will be generated will kindle sparks
of showmanship all over the country.
Already the industry is experiencing
a healthful radiation from this
activity."
—Editorial in
"GOOD BUSINESS
RELATIONS"
THE INDEPENDENT
"It's a new departure in the field of
good business relations that should
pay off. Metro is to be congratulated."
—Editorial in
THE EXHIBITOR
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