Boxoffice-May.03.1952

B R O A D \N AY
T izabetb Scott, star of "Red Mountain," now
at the Globe Tlieatre, arrived for week of
press, radio and magazine Interviews publicizing
the picture . . . Vittorlo Gassman, Italian
star who just married Shelley Winters, is
here to begin location shooting for his first
American film. "The Glass Wall." which Maxwell
Shane and Ivan Tors are producing
independently for United Artists release . . .
Edward Arnold is also here to attend the
opening of his 20th Century-Fox picture,
Mack
"Belles on Their Toes" Johnny . . .
Brown, Monogram western star, will make
several TV appearances on the Ken Murray
show. Mrs. Brown has Joined him.
Regrina Wallace has returned from Hollywood
and is playing her original stage role in
the revival of "The Male Animal" at the City
Center. Elliott Nugent, the original star, has
three other screen names in the revival. Robert
Preston, Martha Scott and Halliwell
Hobbes . . . Jack Carson, another Hollywood
name who was in the screen version of "The
Male Animal" in 1942, is starring in the
Broadway musical revival, "Of Thee I Sing,"
which opens at the Ziegfeld Theatre May 5
. . . Mary Sinclair, TV actress recently signed
by Paramount, is in for a visit before starting
her first picture.
Kennina, Carol Reed's acting discovery who
appears in "Outcast of the Islands," planed
in from Paris for a series of interviews in
connection with the two-theatre opening here
May 15 . . . Harold Hendee, head of RKO's
research department, addressed the Kiwanis
club in Lowell, Mass., April 29 on "Authenticating
the Movies" . . . Eight hundred members
of the Philadelphia Motion Picture Reviewers
heard W. C. Gehring, executive assistant
sales manager for 20th-Fox, discuss
outstanding product from the industry at a
luncheon meeting at the Warwick hotel
May 1.
Samuel Fuller, writer-producer-director of
"Park Row," which United Artists wUl release,
returned to Hollywood May 1 after a
two-week stay to discuss promotion plans . . .
Carl Peppercorn, RKO Canadian district
manager, was in from Toronto for discussions
with Charles Boasberg, north-south division
sales manager.
William Wyler, Paramount producer, left
on the Queen Mary en route to Rome, where
he will film "Roman Holiday," starring Audrey
Hepburn, starting June 1. Noel Coward,
British actor-author; Fannie Hurst, novelist,
and Tom Arnold, London theatre producer,
were on the same boat . . . Anita Loos, author
of "Gentlemen Prefer Blondes"; John Williams,
British actor, and Ludwig Charell, film
producer, left for Europe on the He de France
. . . William Holden, Paramount star, and his
actress-wife, Brenda Marshall, flew to France
to attend the Cannes Film festival, in which
Holden's "Detective Story" is entered, and
then to tour the continent.
George Weltner, president of Paramount
International, left for Hollywood en route to
Harold J. Salemson, national advertising
Tokyo . . .
and publicity director for Riviera
Films, which produced "Encounter" for
United Artists release, planed to Rome to
map out the preliminary promotion . . . Allyn
McLerie, who played bpposite Ray Bolger in
the stage and screen versions of "Where's
33
Mort Nathaoson .^1 Tamarin
Mort Nathanson this week assumed his
new duties as eastern publicity director
for United Artists, succeeding Al Tamarin
who has been promoted to assistant to
Francis Winikus, national director of advertising,
publicity and exploitation.
Nathanson had been with Horizon Films,
as eastern advertising-publicity director,
since last fall. Previously he had been
with Paramount, Liberty Films and the
Goldwyn organization.
Charley?" has returned from London, where
she played in "To Dorothy, a Son," and will
shortly go to the coast to start her Warner
contract . . . George Raft, who completed
"Loan Shark" for Lippert, planed to England
via BOAC.
Ben Cohn, Universal home office foreign
executive, left April 27 for the Latin American
branches . . . Phil Reisman, RKO vicepresident
in charge of foreign distribution,
planed to Paris via TWA to conduct a conference
of European sales managers . . . Ned
E. Depinet, president of RKO, returned from
Hollywood . . . Adolph Zukor, chairman of the
board of Pai'amount Pictures, returned by air
following his annual two-month visit to the
studio . . . David A. Lipton, Universal vicepresident
in charge of advertising and publicity,
got in from Hollywood for meetings
with home office executives . . . Norton V.
Ritchey, vice-president of Monogram International,
returned from the coast following a
meeting of the board.
R. D. Hetzel Jr. Is Elected
Vice-President of MPAA
NEW YORK—Ralph D. Hetzel jr., assistant
to President Eric Johnston in charge of the
New York office, was unanimously elected a
vice-president of the Motion Picture Ass'n of
America at the annual meeting Friday (2).
The MPAA board also adopted a resolution
of appreciation of the contributions to the
industry arbitration conference by William
F. Rodgers, who headed the distributor group,
Al Lichtman, A. Montague and Robert
Mochrie, sales executives, and Austin Keough,
Robert Perkins and Adolph Schimel, general
counsel, and additionally thanked the representatives
of the exhibitor associations at the
conference for "their constructive approach
toward the problems of creating and adopting
a method of arbitration for use in the industry."
Run the Cerebral Palsy campaign trailer. Available
May 15 to July 1.
Paramount, Capitol
Each Book 4 Pictures
NEW YORK—Both the Paramount and
Capitol theatres have set their first run product
for the next few months, at least until
the end of June depending on the length of
the engagements.
Starting with "Macao," staiTing Jane Russell,
Robert Mitchum and William Bendix,
which opened April 30, four RKO pictures
are booked for the Paramount, according to
Robert M. Weitman, vice-president of United
Paramount Theatres. The othei-s are:
"Rancho Notorious," in Technicolor, starring
Marlene Dietrich, Arthur Kennedy and Mel
Ferrer; "The Wild Heart," David O. Selznick
production in Technicolor, starring Jennifer
Jones and David Farrar, and "Clash By
Night," Wald-Kra.sna production, starring
Barbara Stanwyck, Paul Douglas, Robert
Ryan and Marilyn Monroe.
Pearl Bailey, Larry Storch and Buddy Baer
head the current stage show at the Paramount
and Nat "King" Cole, Johnnie Ray,
and Les Paul and Mary Ford will head the
sub.sequent stage bills.
At the Capitol, "Carbine Wilhams," MGM
film starring James Stewart, will open May 7
following four weeks of Paramount's "My Son
John." The next film, late in May, will be
MGM's musical, "Skirts Ahoy," starring
Esther Williams, Joan Evans and Vivian
Blaine; then "Carrie," Paramount feature
stan-ing Jennifer Jones and Laurence Olivier,
and "The Quiet Man," John Ford's Technicolor
production for Republic release, starring
John Wayne, Maureen O'Hara and Barry
Fitzgerald.
At the Radio City Music Hall, the cuiTent
"Singin' in the Rain," will be followed by another
MGM Technicolor picture, "Scaramouche,"
.starring Stewart Granger, Eleanor
Parker and Mel Ferrer. "Where's Charley?"
Warner Bros. Technicolor musical starring
Ray Bolger, has also been booked.
"The San Francisco Story," distributed by
Warner Bros., will be next picture at the
Warner Theatre, following the current "Mara
Maru." "Kangaroo," Technicolor picture from
20th Century-Fox, will follow the current
"Belles on Theii- Toes," which opened at the
Roxy May 2.
ITO Protests Antitrust
Suit Filed Against NSS
NEW YORK — The Independent Theatre
Owners Ass'n of New York Thursday (1)
adopted a resolution pointing to "many years
of amicable relations with National Screen
Service Corp.," which it said performs "unique
and necessary services of benefit to exhibitors."
The resolution declared that the antitrust
suit filed against the company by the Department
of Justice "will definitely damage the
very interests it is designed to protect by creating
a greater degree of industry confusion
and higher costs for trailers and accessories."
The ITO empowered its counsel to explore all
legal means for the protection of its members
and "to take all the necessary steps to carry
out the purposes" of the resolution.
TV Toons to WNBT
NEW YORK—The Screen Gems, Inc., TV
department has granted exclusive rights in
the New York area for its TV Disk Jockey
Toons series to the National Broadcasting
Co. for showing on WNBT.
BOXOFFICE :: May 3, 1952
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